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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,468 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

SZ

Oct 15, 2022

Thank you for a great course. This has more than met my expectations. A wonderfully practical course - both personally and professionally and i learned so much about e- commerce and digital marketing.

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By Ronald C

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Jun 19, 2022

Excellent

By Thiago H

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Jun 17, 2022

Perfeito!

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May 24, 2022

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May 24, 2022

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Dec 22, 2024

exellect

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exelente

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Oct 17, 2024

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its good

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Aug 21, 2024

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Aug 15, 2024

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Jul 21, 2024

helpfull

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Jun 4, 2024

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May 22, 2024

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May 17, 2024

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May 3, 2024

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Apr 13, 2024

I loveit

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Feb 22, 2024

Awesome!

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Dec 6, 2023

The best

By Theresia E S

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Oct 23, 2023

Helpfull

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Sep 3, 2023

helpfull

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Sep 3, 2023

Perfect!

By Mahendra K

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Aug 17, 2023

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Aug 15, 2023

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Jul 16, 2023

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