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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,367 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

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476 - 500 of 5,664 Reviews for Foundations of Digital Marketing and E-commerce

By Theo K

Dec 9, 2024

An excellent introduction to Digital Marketing and E-Commerce! The course provides clear, practical information on the fundamentals, making it perfect for beginners. The content is well-structured and engaging. Highly recommend!

By Anthony G

Dec 14, 2022

I thought t the Foundations of Digital Marketing and E-commerce was a well done course. I like how you could go at your own pace and if you did not pass the test on your first try it was ok because you could re do it if you want

By Ashleigh B

Oct 7, 2022

Easy to follow and very interesting. I also love that every video has the transcription under it. I struggle to learn with only auditory information so being able to read the words at the same time I heard them was very hepful.

By Cristian H

Sep 26, 2022

Very well put together introduction. Give you great insights on what digital marketing and e-commerce are, the different job titles within the industry, and much more. Excited to continue forward and learn more of the specifics.

By Arynn H

Aug 9, 2022

I enjoyed the first course, Foundations of Digital Marketing and E-commerce. It opened my eyes to a new perspective, data analyzing tools that I will continue to learn about, and terms. I am excited to continue with this course.

By Tanmaya G

Feb 16, 2024

This course is created just for beginners as they cover topics from basics. I got to know more about digital marketing and what goes behind a simple e-mail which we get from any brand. Excited to learn more in upcoming courses.

By kate a

Oct 18, 2022

Excellent introduction into the world of digital marketing and e-commerce! Despite the huge amount of information, it is described in a very accessible and engaging way. I believe, this made this course so exciting and useful!

By Danial A

Jun 15, 2024

The best introductory course available on the internet ! I highly recommend this course to beginners that want to learn about digital marketing and e-commerce. It can be feel like an overload of information but hang it there !

By Esther O

Feb 20, 2024

I made it! This course was designed in a simple and engaging format, I learned some basic concepts that will kickstart me into the massive field of DIGITAL MARKETING AND E-COMMERCE. I look forward to starting the next course.

By Noor U A

Jul 28, 2023

The course captured my interest and opened my eyes to the vast world of digital marketing. The curriculum was well-structured, covering a wide range of topics, from the fundamentals of marketing to advanced digital strategies.

By شيماء ا

Aug 26, 2024

دورة رائعة ومفيدة جدا ساعدتني على فهم الكثير من أساسيات التسويق الرقمي وبناء أساس جيد في هذا المجال كما أن المدربة لطيفة للغاية وتجيد الشرح بطريقة مبسطة وسهلة في الاستيعاب، متحمسة جدا للدورة القادمة للتعرف أكثر على هذا المجال

By Kannathasan K

Aug 21, 2023

I'm truly grateful for the knowledge I've gained from this course, and I'm excited to implement these strategies in my own projects. Kudos to the team behind this course for delivering such a high-quality learning experience.

By Dyah F N F

Jul 15, 2024

Coursera's Foundations of Digital Marketing and E-Commerce is an outstanding and beginner-friendly course. The content is concise and clear, making it simple to understand. The explanations are simple and easy to understand.

By Jose C

Oct 2, 2023

Appreciate the amount of effort that went into this course. The content is refreshing and materials are accurate. I appreciate how broad this course applies toward the multiple degrees of agency and experiences in marketing.

By Naomi W

Apr 18, 2023

I loved everything about this course, the teacher, the tests, and the discussions were great.

I learned a lot about digital marketing and was surprised that all that was foundational, looking forward to more learning. Cheers

By Vanessa A Z

Sep 17, 2022

I definitely enjoyed the course, it was pretty interesting and with a well- structured program. Not boring at all, all the resources were provided and encouraged me to keep going. Thank you Google team for this opportunity.

By beatriz h

Dec 5, 2022

very easy explain but complete, also love how frindly it is, if you are working or have other activities this cousre is perfect as you can work as much as you can in your free time nd being more near to you goal every time.

By Joi W

May 10, 2022

This course is a great resource for people looking to learn digital marketing and e-commerce. Whether you are looking to refine your skills, switch jobs or start your own journey you will find great instructors + resources!

By Julia N

Jan 12, 2024

I like that at the beginning you write about why you are interested in this course and what your goals are. This increases the commitment and the learning material is well structured and understandable. Great for beginners

By Debashmita P

Dec 26, 2022

This course was my beginner lesson and it's so intriguing that it kept me engaged and gave me the energy to complete the course. Each one of the teachers taught so well, that it helped me understand the basics so clearly.

By julio c u r

Sep 11, 2024

Hay muchas cosas que no entendia del marketing y era la importancia de las metricas para poder analizar una campaña de marketing. Fueron unas semanas intensas de estudio que valieron la pena cada minuto invertido. Gracias

By Katherin D M

May 27, 2024

Es un gran curso, las bases necesarias para comprender de la mejor manera las terminologías y ejemplos de cada una de ellas dentro del proceso de Marketing digital y E- commerce, muy claro y bien explicado. lo recomiendo.

By Ramesh K

Aug 16, 2023

I'm really enjoying the Google Digital Marketing & E-commerce Certificate program so far! I've learned a lot about the different aspects of e-commerce and digital marketing, and I'm surprised by how much there is to know.

By Vera O

May 18, 2023

It has been a good ride through this digital marketing and e-commerce journey. I've learnt what Digital marketing and E-commerce, the role and opportunities that come with it, customer journey maps, and a host of others.

By Jennifer O

Mar 27, 2024

This course is so well explained and paced. Really great foundation to build on. As a brand and ecommerce business owner with a degree in PR this course is exactly what i needed to expand and enrich my current knowledge.