Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,367 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

KA

Sep 28, 2022

This felt very useful as an overview/foundational course. The combination of different styles of learning (listening/reading/writing/quizzes) made the entire course feel less static and more engaging.

Filter by:

526 - 550 of 5,664 Reviews for Foundations of Digital Marketing and E-commerce

By Mega R

Apr 2, 2023

I really enjoy this course because the tutor makes it easier to understand besides the interest I have on this topics. Thanks for Google & Coursera to provide this course for us to grow our potential & knowledge.

By Anas A

Jan 23, 2023

it's a comprehensive guide for anyone looking to understand the digital landscape. The author does a great job of explaining key concepts and strategies in a clear and easy-to-understand manner. Highly recommend.

By Justin C

Sep 11, 2022

Very informative and highly useful for applying and entering into the digital marketing field! This course teaches you how to think like a digital marketer and the things that you need to say in these interviews.

By Liz O

Jun 15, 2022

I enjoyed this course. They are easy to understand, straight to the point, and engaging. I appreciated the little quizzes in the middle of the video. Those ensured that I was paying attention. Joi was a pleasure.

By Tanu R

Nov 9, 2024

Thank you coursera and teachers for teaching me about digital marketing e- commerce . I feel grateful to learn from expert as well as got the chance to hear the wonderful concept of digital marketing from them.

By Dale C

Jul 10, 2024

I learned what digital marketing and e-commerce are Roles and opportunities Customer journey maps and marketing funnels Creating a digital marketing strategy all tools I can use moving forward on my career path.

By Milica G

Dec 1, 2023

Very detailed course with great explanations. As a listener, I get the feeling this course was put with together with a lot of care by professionals who love what they do, and are proud to share their knowledge.

By Naqqad M

Apr 2, 2023

The course is solid, but as an introductory course, it can be overwhelming with the amount of information presented. Nonetheless, it provides a great foundation for further learning and exploration in the field.

By Julie M

Feb 2, 2023

It was really informative. It is nice to learn the language and expectations that match up with the tasks required to build and market brands or businesses, their social media or online presence and reputation.

By Abdul B

Nov 27, 2022

For those who want to get familiar with and understand digital marketing and e-commerce, or if someone wants to switch careers and learn whether this field is suitable for them, this course will surely help you.

By Muhammad A

Nov 16, 2022

This course was all about the basic information and knowledge about digital marketing and e commerce. It shows the best knowledge of basics of the digital marketing and is the best prepared course for bigenners.

By Syed A

Dec 10, 2024

The beginner's courses help people to get to know about the basic concepts of Social media marketing and get initial insights about different tools being used to make social media marketing practices effective.

By gabriel j

Oct 26, 2023

This was very educating, interesting, and engaging. In module 1, it was really encouraging hearing about the stories of the Google employees. I generally liked that there was a discussion forum for interaction.

By Abdalah M

Jan 2, 2023

Thank you for all this wonderful and useful information, the method of explanation and the arrangement of the content in a wonderful way. It was a wonderful course and I am excited to complete the other courses

By Teodora M

Dec 14, 2022

I just want to say that Joi is wonderful, I enjoyed listening her and she truly made the course easy to listen and follow! The course in general is well organized and convenient to fit around the busy schedule.

By Leah S

Oct 25, 2022

Was slightly put off by all of the hand holding early on, but the course proved to be very well-produced and educational. Loved the presenter, material, multi-media, and hands-on exercises. Thank you Google.

By Lynn M

Feb 20, 2023

I thoroughly enjoyed this course. It was very well presented and easy to follow. I found the instructors very pleasing to listen to which is so important on an online course. I look forward to more courses.

By cej e

Jul 4, 2024

The first course was amazing due to the introduction of fascinating and enjoyable concepts. The video explanations were clear, with concrete examples. With this milestone complete, I am moving on to course 2.

By Jhay J L M C

Feb 14, 2024

It teaches not only the foundation of finding your career interest, but also the foundation of starting now with confidence. No matter the previous complications and/or disregarding of dreams and aspirations.

By Dereasa D (

Mar 10, 2023

I was able to learn about a lot of terms that I was unaware of prior to this course . I didn't have a clue how much went into digital marketing and E commerce and this is very this has been very enlightening.

By Lauren R

Mar 2, 2023

Very easy to follow and executed well. The instructor and speakers kept things interesting & explained things very well. The modules were not overwhelming, and all the information was direct and to the point.

By Emnet T

Aug 3, 2022

I really enjoyed taking this course. I gained a lot of value and I absoulutely recommed it for anyone planning to make a carrier shift or someone who wants to know more about digital marketing and e-commerce.

By S4

Jul 16, 2022

Very informative and set at a really good pace with good build up. Definitely is the FOUNDATIONS, so it is important to continue if you want in-depth look at everything that is covered throughout the 4 weeks.

By Sahil C

Jul 12, 2022

Great Experience with this Course. It meant lot to me as because I have learned many things from this course regarding digital marketing and E-commerce. Thank you for explaning this course in much better way.

By Rotafino B

Nov 5, 2024

O curso foi bem ministrado com aulas esclarecedoras, bom material de leitura e bom sistema de avaliação. Amei. No início foi difícil pois muitos termos eram novos. Estou empolgado, muito obrigado "Coursera".