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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,551 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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1926 - 1950 of 5,706 Reviews for Foundations of Digital Marketing and E-commerce

By Michele K

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Jun 6, 2023

Fantastic introduciton to the world of e-commerce and digital marketing.

By Diego N

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May 24, 2023

Excellent introductory course, they explain a lot of useful information.

By Joe

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May 20, 2023

I hope to translate it to Arabic , I face difficulty because of language

By Navaira s

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May 9, 2023

A great learning experience indeed. Happy to be a part of the community.

By Sarah F

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Apr 9, 2023

Explained everything in an easy to understand way for beginners like me!

By Tedros A T

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Apr 3, 2023

so glad I invested on this course. Looking forward to the bright future.

By Tayler K

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Jan 13, 2023

Such a great experience. Definitely excited to continue in this program.

By Beirut L K

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Jan 1, 2023

Great presentation skills by the presenters. Very informative and clear.

By Mohamed A

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Dec 19, 2022

google is the best community ever, thanks google I'm in love with you <3

By Hamza K

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Oct 30, 2022

Very good learning experience with professional marketers. Thank You !!

By Amir A

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Aug 18, 2022

It's very much recommended course for beginners as well as professionals

By Gina C

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Jun 19, 2022

Great pedagogical approach, very progressive with entertaining lecturers

By Bhermahn W G G

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Jan 5, 2025

These core lessons started me with a right step into the Digital world.

By Muhammad A

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Nov 27, 2024

one of the best course with best content for free from world top expert

By 김지용

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Sep 6, 2024

Super recommended. It helps to better understand about my job and work.

By Nok B

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Jul 4, 2024

ฉ้นได้พัฒนาความรู้ด้าน e-commerce และได้เรียนรู้การทำการตลาด e-commerce

By Melissa I B

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Jun 20, 2024

The videos were very informative and I loved listening to the speakers.

By joy m

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Jan 29, 2024

This is the best platform to learn about digital marketing & E-commerce

By Bennini H

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Jan 14, 2024

Good Introduction for a beginner in digital marketing. I recommend it !

By Salman S

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Dec 29, 2023

This course will be very very very helpful to me in my life of learning

By Vee V

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Oct 6, 2023

Very well done. The combination of video and reading was just perfect!

By Alusine L F

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Sep 25, 2023

great learning experience, cant wait to upskill and build my portfolio.

By Madeleine D

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Aug 14, 2023

A helpful and thorough introduction to digital marketing and e-commerce

By kaddour m t

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Aug 14, 2023

Very good and rich course. It gave me a comprehensive view of the field

By Maqsood A

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Aug 8, 2023

Phenomenal course! Learned a lot from this course. Thank you, Coursera!