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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,387 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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251 - 275 of 534 Reviews for Think Outside the Inbox: Email Marketing

By Jimmy H

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Oct 21, 2022

Very Informative and Professional... Thanks

By Sharon P

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Jan 23, 2024

Very useful course ! I will keep learning!

By Tierre W

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Nov 10, 2023

Excellent course! My instructor was great.

By Christen W

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Oct 16, 2022

Informational, beneficial and understable

By Wendy J

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Sep 24, 2022

This course is full of great information!

By Dianti W

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Sep 22, 2024

Thank you for incredible learning program

By Sanjaykumar S

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Aug 2, 2022

Email marketing many strategies for email

By TOWHIDUL I S

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May 6, 2024

One of the best courses in this program.

By Sarah A

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May 10, 2022

Really liked this course and instructor!

By Mayur D

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Nov 28, 2024

Excellent course and easy to understand

By Lindsay B

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Jul 11, 2024

Thorough and easy to understand content

By Ali D O

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Nov 17, 2023

My favorite module in the course so far

By Bassel S

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Dec 15, 2022

a lot of new things i have learned here

By Muhammad S ( S

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Nov 18, 2022

Coursera is the best learning platform.

By Paolo F

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Sep 8, 2024

Very explicative. I loved this course.

By Rio N M

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May 4, 2024

so helpful, really important materials

By mahnoor d

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Dec 26, 2022

great course everything was in detail.

By DAVIDSON O

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Jun 8, 2024

Very informative and exciting program

By Irina F

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Nov 13, 2024

Lots of practical tasks. Super nice!

By timothy . K

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Jan 4, 2023

Awesome course, very good instructor

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

By César E O B

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Oct 7, 2022

Great curso, challengign but great!

By INGERSAL R

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Aug 1, 2024

excellent and simple to understand

By Manuel B

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Jan 25, 2024

Fantastic course, very insightful.

By Dee B

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Aug 31, 2023

Valuable!... Thx A Million!... :o)