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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,387 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

DJ

Oct 30, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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126 - 150 of 534 Reviews for Think Outside the Inbox: Email Marketing

By Patrick W

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Jun 21, 2023

certainly engaging, very practical specific steps given. If anything, maybe more little mini-quizzes w/ each lesson?

By Blerant T

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Jan 20, 2023

Very Informative and interactive ,easy to work with, shot out to the teacher that explains everything so clearly ...

By BHABESH B

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Sep 25, 2022

it was really a good experience with this course. skills that analysing swot and pestle and lot more i have learnt.

By phuonganh d

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Sep 8, 2024

It is very helpful content that change my mind about how email marketing work. Very specific and easy to understand

By Muhammad A Y

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Jun 23, 2022

Excellent Content and Course by Google I learn a lot about Digital Marketing & E-Commerce Love Coursera and Google.

By Safe U

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Apr 12, 2024

It is an amazing course, covers almost every aspect of Email marketing. The instructor has a very pleasant accent.

By NiKole M

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Mar 13, 2023

Perfect in all ways, the instructor was personable, engaging and the coursework was on target for live activities.

By مأمون ه

•

Sep 5, 2024

دورة ملئية بالمعلومات المفيدة والتقيمات العمليه ، ان التسويق عبر البريد الالكتروني اصبح مطورا جدا في عالم التسويق

By Zahier P

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Mar 1, 2023

The toughest course since i have started these courses but the learning experience has been great and informative

By Vincent N N

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Jul 5, 2023

This course is eye opening to digital marketing and makes you rounded in the field. I’m glad I took this course.

By Terry M

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Jun 30, 2023

I am not a genius when it comes to emails certain topics but I did learned a lot in this Email Marketing Course.

By Bladimir C R

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Dec 31, 2022

Excelente capacitación, muy instructiva, didáctica y pertinente a las necesidade sde mercado. Muchas gracias.

By Adam C

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Mar 15, 2023

Very practical and useful assignments. I gained a lot of knowledge about email fundamentals. Great instructor!

By Uriel D M A

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Jul 21, 2023

Un curso enriquecedor, el cual muestra diferentes herramientas para realizar un email marketing más efectivo.

By CATHERINE L

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Aug 23, 2023

FANTASTIC COURSE THANK YOU SO MUCH. I LIKED THE ACTIVITIES: NOW, I AM PREPARED FOR THE JOB. THANK YOU AGAIN.

By Fe. H

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May 7, 2023

I really enjoyed passing this course and learned a lot. Thank you for such a great course, and your support.

By Michael K

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Dec 6, 2022

Probably one of my favorite courses so far because of the activities. Learning it by doing it works for me!

By Yalitza P

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Mar 22, 2023

the teacher has such a way of speaking that makes you feel comfortable. the activities were fun and helpful

By MUHAMMAD S

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Dec 26, 2022

it was a difficult course but it was very informative and I have learned a lot. thanks, #google Thanks IRM

By Tiffany D (

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Sep 17, 2022

Love this course and I do really learn more tactic and different email styles based on marketing funnels!

By Adil A

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Dec 26, 2023

Email Marketing is one of the best of the four courses I have completed. It involves real life scenarios.

By Mike C

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Jul 19, 2023

This was one of the most hands-on courses so far. There are a lot of activities to do and a lot to learn.

By Angie J

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Jun 13, 2023

I really enjoy this course as I think it can be used to applied to many field other than email marketing.

By Jan P

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Sep 24, 2022

Great course with lot of information about email marketing. This course prepare me to work in tgis field

By Caleb A

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Jul 19, 2023

Great Course. I now have an outstanding knowledge of email marketing coupled with my years of experience