Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers.
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
This course is part of Marketing Mix Implementation Specialization
Instructor: Eda Sayin
Sponsored by Barbados NTI
92,654 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(2,375 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
Learn at your own pace
96%
Most learners liked this course
What you'll learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you'll gain
Details to know
Shareable certificate
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Assessments
5 assignments
Taught in English
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This course is part of the Marketing Mix Implementation Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing process and how to elaborate on the important decisions that marketing managers need to take through the marketing process. Additionally, we will learn about the latest trends in the market and how we can establish brand equity and loyalty, and talk to several experts in the field.
What's included
11 videos2 readings1 assignment
We focus on the planning process for an effective integrated marketing communications campaign. We will talk about the potential challenges you may come across while we are communicating with your consumers and the tricks to overcome these challenges. You will learn the theories on how advertising works and how consumers make decisions. Additionally, you will be able to establish your marketing communications budgets. You will learn to tailor your communications strategy in line with the specific company characteristics, goals and needs.
What's included
9 videos4 readings1 assignment
After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, you will see professionals’ points of view on the creative process.
What's included
10 videos3 readings2 assignments
In this module we will work on the elements of the marketing communications mix. You will have access to the latest trends and tools that are used in integrated marketing communications. You will be able to use tools such as customer promotion activities, public relations, cause related marketing, crisis management, social media marketing, digital marketing, and search engine optimization for your products and services.
What's included
9 videos3 readings1 assignment
Instructor
Instructor ratings
4.7 (551 ratings)Offered by
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Learner reviews
4.7
2,375 reviews
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Showing 3 of 2375
VK
5
Reviewed on May 13, 2020
Wow! Enjoyed every single moment of this course. It's so on point! So informative! The lecturer explains it all so well.
UI
4
Reviewed on Jun 13, 2020
This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.
AA
5
Reviewed on May 28, 2020
Very enjoyable course through and through. The use of audio, visuals was brilliant, as were the interviews with industry experts and top officials from reputed companies.
Recommended if you're interested in Business
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