Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School
About the Course
Top reviews
WR
Jun 5, 2017
This was actually a great learning experience for me. The course interested me so much that I was able to complete the entire module within 2 days. Thanks for providing me a great learning experience.
VR
Feb 22, 2020
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
451 - 475 of 521 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
By William B D
•Sep 3, 2017
Definitely covers fundamentals but does not feel very advanced or cutting edge. Perhaps content could be updated to 2011-2017 material. This mostly seems 1990-2000.
By Sofia M N
•Sep 26, 2023
Very complete and even though some information may come off as something you can put off as knowing already, the course really dives into it for a deeper insight.
By Himanshu K S
•Jun 4, 2020
This course helps to understand better about marketing communications, learned about digital marketing, Search Engine Optimization and social media advertising.
By Adwait A
•Sep 16, 2020
Fantastic Course, language tends to be more Spanish oriented for obvious reasons, but main instructor's way of explaining and English is good. 4/5!
By Lan A N
•Jan 24, 2023
Great foundation course for anyone starting with Marketing. More on the side of Marketing in big corp and big brand than SMEs and startups.
By Noor P A
•Aug 24, 2018
Very helpful in learning basic concepts and testing your knowledge with the assignments is super helpful. I enjoyed the course very much.
By Rian G
•Jul 1, 2019
Good fundamental knowledge of communication and its elements and how it relates to each other - with the key element of integration.
By Daramola R S (
•Feb 12, 2020
Very interesting and educating! I love the practical examples shown in the videos, makes things easier to understand. Kudos!
By chelsea
•Apr 10, 2021
It's a great course, a clear system for introducing IMC. It would be perfect if there were more practical methods
By Shreedhar S
•Jul 27, 2020
I was hoping that you would explain Digital Marketing as goog as just as you explained communication strategies.
By Kwadwo y
•Aug 3, 2020
wonderful exposure and interesting topics to digest. would highly recommend it to anyone seeking to learn
By Jacob C
•Oct 11, 2021
Mostly advertising focused, a good intro but deeper coverage of the wider IMC mix would be better.
By Aastha S
•Feb 13, 2019
More insights on the industry with CEO's and digital marketing executives would be helpful
By Idiris M A
•Nov 29, 2020
This course help me a lot thank you coursera thank you Eda and thank you IE
By Prakash R
•Nov 6, 2020
Easy To Understand and gives you the knowledge to promote your products
By Sourabh G
•Jan 14, 2022
Great course to learn the about Integrated Marketing Communications.
By Tatiana A I
•May 2, 2021
El programa tiene muchos recursos para facilitar el conocimiento.
By Majid G
•Jul 14, 2024
Well done by Professor and it was amazing. I have learned a lot.
By Zayd “ K
•Jul 6, 2020
it was very helpful, especially during this pandemic. Thank you!
By Karen D L
•Jan 12, 2020
Very informative and direct to the point. I have learned a lot!
By Debjani M
•Jun 3, 2020
Thanku so much..
Very interesting courses...
Debjani Misra
By Mehul D
•Oct 29, 2016
some of the audio is difficult to understand at the firms
By Manojkumar S
•Oct 27, 2020
need some assignment to include at the end of each week.
By Hiba a s e
•Oct 21, 2021
It was informative and good course. Thank you Prof. Eda
By Tarek m n
•Jul 17, 2020
It was an exciting challenge and very useful content.