too much useless words and unnecessary animation effect

This course is an introduction to the field of Integrated Marketing Communications (IMC). It covers the basics of IMC, including the marketing process, the different elements of the marketing communications mix, and the latest trends in IMC. The course also includes interviews with experts in the field of IMC, who share their insights on how to create effective IMC campaigns.

The course is well-organized and easy to follow. The instructor is an expert in IMC and is a great lecturer. The course materials are comprehensive and informative. The quizzes help you to assess your understanding of the material.

A CONSTRUCTIVE COURSE MATERIAL.THANKS FOR PROFESSOR EDA SARIN FOR PRESENTING THE SUBJECT MATTER IN A COMPREHENSIVE,PRECISE ,DETAILED WAY WITH MORE CLARITY.ONE OF THE BEST COURSE WITH LOADS OF EXAMPLES,CASE STUDIES,INDUSTRY VIEWS,INTERFACE AND INTERVIEWS LEVERAGING IN DEPTH KNOWLEDGE FULFILLING EVERY ASPIRANTS PROFESSIONAL JOURNEY.AM SURE THIS COURSE WILL CERTAINLY TAKE ME TO A DIFFERENT LEVEL AS MY CONFIDENCE LEVEL HAS BEEN IN A PEAK AND I CAN COUNTER ANY CHALLENGES IN MY PROFESSIONAL JOURNEY - THANK YOU COURSERA THE NEW AGE GURUKUL.THANKS YOU PROFESSORS.

I am a Student of Health Management. This course helped me to understand real meaning of marketing and after completing this course. I am now planning to develop marketing concept in terms of patient satisfaction. Because health care marketing is very different from other marketing concept. In healthcare marketing our Consumers are actually the patients. So designing a marketing campaign requires lots of consideration.

I would like to Thanks Professor Eda Sayin, For delivering the lecture in such a wonderful way.

The Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing online course was a valuable learning experience. It provided a comprehensive understanding of IMC strategies and how to effectively communicate with target audiences. The course modules were engaging and the real-world examples helped solidify concepts. Highly recommended for those seeking to enhance their marketing skills!

This course was lot of interactive and motivating for me. All the topics are very interesting and helped me to improve the current marketing communications strategy that I am building for my company.

The explanations in the videos were very clear, the interview with the experts, the lectures and of curse the Teacher Eda Sayin were the combination to knowledge and inspiration.

This is a great course, both for those who are start working in this field now or just interested in marketing communications and for those who are already involved, but need some more optimized theoretical knowledge. The speakers are professionals. Additional reading literature, examples, links help to fully understand the subjects. Had a really nice experience.

El curso ha sido una excelente fuente de aprendizaje para adentrarme en el mundo de las comunicaciones de marca y de producto en sus diversos canales y formatos. Considero que ha enriquecido y ampliado mi perspectiva sobre la interacción con el usuario, lo cual resulta especialmente valioso desde mi enfoque profesional como diseñadora industrial.

it was very informative and very direct always in terms of no time wasting ,everytime i logged in it was always a lesson and being a person who doesnt like wasting time i was so happy with the methods and speed.

i wish they would offer courses in public relations too i would sign up immediately .

i want to thank all the tutors/proffessors.

This IMC short course definitely helped me understand how integrated marketing works and how should we use it in different challenges or situations faced during marketing campaigns. I am very thankful to professor Eda Sayin for her relentless efforts to bring on this course. Thank You Ie Business School & Thank you Coursera!

Very complete course, clear explanations and many supporting documents. It's perfect if you are looking to have a good overview on IMC and can really work as an inspiration if you are already working in the field. For me, it was a great way to organise my knowledge in a systematic way and to be able to apply it better.

A really great course to begin your marketing education! Really well structured, with all key infromation provided! And I really loved the insights from the marketing professionals. I think I would have enjoyed more up-to-date reading materials. But overall the course gave me a great kickstart to learn about marketing!

With a background in Digital Marketing, I needed something to scale up and this course is the perfect solution. Encompassing and detailed. I wished the articles were also up-to-date with the 21st century marketing trends; however, they are very practicable. I look forward to taking the capstone course altogether.

I really loved the course. The modules were perfectly designed. The course was nicely paced and topics were made clear with amazing practical examples. It was amalgamation of all the important topics required to be a perfect corporate communications professional. Thank you very much! Look forward to explore more :)

A lot of basic things, which all the practitioners know, but they are for sure essential for those, who have never faced with any marketing program. Some additional readings were really useful. In general can recommend, but more for the beginners. For the practitioners it's more about refreshing the knowledge.

The IMC course can help me develop the skills and knowledge I need to succeed in today's fast-paced marketing industry. Whether you're a recent graduate or a seasoned professional, an IMC course can provide valuable insights and practical skills to help you achieve your career goals. Thanks to Coursera.

This course has helped me brush up on my skills. It has all the basic concepts that a marketer should know. The best part of this course was the examples of brands and companies. The time to time quiz keeps you engaged and interested in the course and helps in memorizing the concept to a great extent.

I am very impressed and amaze by the way in which the information was presented. I felt as if I was in the classroom and the tutor was present. I am so happy that I've chosen Coursera and will encourage my friends to sign up for these amazing courses. Keep doing an excellent job. Thank you so so much.

This course was real fun, thank you, Eda! A lot of information, everything clearly put. Thank you! I would chang a bit the digital part. Maybe you could add more practical details on SEO and Google AdWords, because the spokesperson presents an agency that wouldnt teach the things they offer for money.

Prof Eda Sayin is quite a talented professor , at first i thought this will be a very basic course but turns out with the innovative help of advertisement examples and interesting pictures and flowcharts made this course completely easy and fun.Would recommend her to teach more courses like these .

I'm ten years into Market Research (specifically Media advertising), with a background in Psychology. This is a great course to formally understand what goes beyond the reports I handle. Quite comprehensive, and well designed as to the video length and mix of research readings.

This course really helped me in understanding how Advertising and Marketing works. During my time on learning this course I have so many Business ideas that I want to try out and with the help of this course I think I can do it in creating a successful Business. Thank You

Muy fácil de tomar: ameno y con los significados y datos puntuales explicados de una manera muy concisa, con un manejo de tiempos perfecto para hacerlo ágil y con lecturas de fondo complementarias a las que se les puede dedicar más horas y entender mejor los temas.

it's comprehensive, well delivered instructions which we are considering it in real work places

giving me lots of intuitive theoretical supporting reference / materials moving forwards..

something learn is always fun to make myself better !! thanks for good course .

Amazing course. After 15 years of marketing, I thought I knew enough it all. This course really added a lot of value and learnings. The professor is passionate and conveys the course super in great manner. Well done. Looking forward to more courses from IE.