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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1601 - 1625 of 2,487 Reviews for Introduction to Marketing

By Lin Z

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May 3, 2021

I love Dr. Barbara Kahn!!!

By B D

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May 31, 2020

Excellent elaborate course

By Andriy T

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May 4, 2020

Great introduction course.

By Mohammad K R

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Jan 20, 2020

Great learning experience.

By Umer F M

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Jun 17, 2019

Great course and learning.

By Nirmala N V

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Apr 5, 2019

Very well-delivered course

By ANSHUL V

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Mar 11, 2019

Great Learning experience.

By Rodrigo N S

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Sep 19, 2018

Great introduction course!

By Elcires C

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Jun 25, 2018

Great learning experience!

By Daniela N A B

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Nov 7, 2017

I really liked the course!

By Josh S

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Jun 5, 2016

awesome very compresensive

By AZAI J

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Jan 31, 2016

Very practical and useful.

By Ioan L

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Dec 27, 2015

Very useful, thanks a lot!

By Aryaa S

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Aug 2, 2024

Very Informative Content.

By Julia M

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Dec 2, 2022

It's an excellent course!

By Shivam K

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Nov 27, 2022

i love it, and it help me

By EMAD A M A F

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Feb 6, 2022

impressive and insightful

By Vasil S

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Jul 22, 2021

Excellent online course!

By Sher_vatore

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Feb 3, 2021

Really insightful course.

By Bouna S N

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Jun 30, 2020

Passionnant et efficace !

By Ajay Y

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Jun 11, 2020

Great Learning Experience

By Cassandra M

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Apr 5, 2020

Enjoyed every part of it.

By David S

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Jan 3, 2020

So far it's been amazing!

By Kitcia Q

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Jan 31, 2019

Great intro to marketing.

By Adeyemi O

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Jun 8, 2018

thank you for this course