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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

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1676 - 1700 of 2,487 Reviews for Introduction to Marketing

By Aiden P

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Jul 14, 2022

It's free real estate

By Peter K

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Sep 2, 2021

Great starter course!

By Scarlett P

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May 28, 2017

It is worth learning!

By Rafael E

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Apr 16, 2017

The Best of Marketing

By Alexandre I A

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Aug 18, 2016

Muito Bom! Recomendo!

By Racheal

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Apr 18, 2016

very helpful to me~~~

By Martin L

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Jun 13, 2024

Muy buena la clase!!

By Sakshi A

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Jul 21, 2023

It was great! Thanks

By KHATRI K J

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Sep 19, 2022

Week 3 was the best

By hamed M

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Jul 22, 2022

absolutaly fantastic

By Tuan A N

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Jun 13, 2021

The best course ever

By Scott H

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May 16, 2021

Wonderful course!!!!

By Sandeep S

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Feb 12, 2021

Excellence undefined

By Shubh V

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Oct 22, 2020

is a nice experience

By Karim

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Aug 6, 2020

very valuable course

By POLARJ S

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Jul 22, 2020

Amazingly Insightful

By Kendall T

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Jul 16, 2019

Great Value and ROI!

By Vivian W

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Jul 8, 2018

EXCELLENT EXPERIENCE

By Chadi A G

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Feb 13, 2018

Excellent and smooth

By Shanthan C

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Oct 31, 2017

life changing course

By sahil b

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Jan 11, 2016

Very Good and Useful

By Sajedul I

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Jan 10, 2016

Really a great one !

By MANISH k

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Jul 15, 2023

Very Helpful Course

By Samuel J

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Nov 22, 2022

i love you coursera

By Segopotso M

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Oct 12, 2022

EXCEPTIONAL COURSE