Chevron Left
Back to Introduction to Marketing

Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,034 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AT

Dec 2, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

Filter by:

1751 - 1775 of 2,487 Reviews for Introduction to Marketing

By linda g

•

Jan 10, 2024

loved the profs.

By sandra c

•

Oct 27, 2023

I learned a lot!

By precious m

•

Aug 17, 2023

one of the best!

By Riya S

•

Sep 20, 2022

very imformative

By yamil r

•

Mar 8, 2022

Awesome course !

By Muhammad I

•

Nov 9, 2021

Very informative

By Thomas L

•

Oct 18, 2021

very informative

By Ahmed S

•

Aug 25, 2020

excellent course

By Haripriya J

•

Jun 27, 2020

very informative

By Rahul S

•

Jun 17, 2020

Very Informative

By Ana P S

•

Jun 1, 2020

great course !!!

By Steven G

•

May 12, 2020

Learned so much!

By Tarang D

•

Apr 15, 2020

Fantastic course

By Ali I

•

Jan 22, 2020

excellent course

By onigbinde f

•

Dec 27, 2019

Great experience

By Глактионов Е В

•

Jul 4, 2018

Это великолепно!

By Iniobong O

•

May 24, 2018

very educational

By Mahdi T C

•

Mar 29, 2018

i love marketing

By yuhannah

•

Sep 6, 2017

为宾夕法尼亚大学疯狂打call！

By Piyush R

•

Aug 7, 2017

Excellent course

By ankur s

•

May 15, 2017

excellent course

By 胡若安

•

Mar 23, 2017

good. i like it.

By Sumana P

•

Feb 14, 2017

Very informative

By Miltina N

•

Jun 28, 2016

Excellent course

By Ous E L

•

Jun 25, 2016

Excellent course