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Learner Reviews & Feedback for Brand and Product Management by IE Business School

4.7
stars
2,614 ratings

About the Course

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://www.coursera.org/learn/gestion-marca-producto...

Top reviews

MT

Oct 14, 2020

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR

Sep 7, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

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151 - 175 of 560 Reviews for Brand and Product Management

By Kirti S

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Apr 30, 2022

Got a lot to learn and everything was explained so simple that anyone can learn and get those skills.

By Nawal D

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Aug 26, 2021

une formation riche et très intéressante, le cours est très bien structuré, le professeur est parfait

By Rahul K

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May 24, 2020

A good experience where knowledge is based on from scratch to know how a brand manages in the market.

By Prabhat C

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Feb 17, 2017

It is a course which offers practical knowledge. Provides a very good insight on the branding world.

By Jamie

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Jun 10, 2020

Overall this was a great experience and I truly learned a lot about brand and product management.

By Julian A H

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Sep 18, 2020

This is a great way to start undestanding basic conpects and landing them with some examples

By Chayan S

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May 13, 2020

Very Well define and interactive course that gave me insights of product and brand management

By Pradeep H

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May 1, 2020

Great course to reorient ourselves to the basic principles of product marketing and branding.

By Caroline M

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Aug 2, 2018

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

By Md. Z H B

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Jul 17, 2017

I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)

By thaís f d s

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Jan 24, 2017

Very good content, awesome instructor!!! Can't wait to apply the concepts on my current work.

By shailesh s

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Mar 3, 2016

One of the best courses I have come across. Highly resourceful and worth the time and money.

By Jenn

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Jun 17, 2023

Great really helped me open my eyes for the brand and design strategy and creative director

By Leidy M

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Feb 14, 2021

Aprendí muchos conceptos nuevos que de verdad cambiaron mi manera de ver a la organización.

By Rishabh S P

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May 10, 2020

Really interesting and well structured course with an amazing and enthusiastic professor!!

By LALBELTHANG L

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Jun 17, 2020

Awesome learning. I have acquired an immense knowlwdge about Brand and Product Managemnt.

By Oghenerukevwe T

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Feb 13, 2018

I totally enjoyed taking this course. It was very practical and resourceful. Many thanks!

By IBITOLA F

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Oct 11, 2022

I ENJOYED EVERY BIT OF THOS COURSE WORK. IT WAS ENAGING AND IT WAS REWARDKNG,THANK YOU.

By Himanshu K J

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Nov 20, 2020

The instructor was very nice. Indeed an engaging and insightful course. Really loved it.

By Aadil S K

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Jul 29, 2020

Ideal experience to understand concepts and their implementation in marketing landscape.

By Soundarya B

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May 20, 2020

really good course with great content. It is really informative and the papers were good

By Prikshit C

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Sep 23, 2020

The instructor is the most patient and amazing person I have seen delivering a lecture.

By Vinitt J

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Feb 22, 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

By Akshit S

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Jun 30, 2020

Develops insights about brand establishment and growth as well as product development.

By Constantina C

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Dec 4, 2020

I know how to use marketing terminology and speak about marketing mix implementation.