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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1576 - 1600 of 5,726 Reviews for Foundations of Digital Marketing and E-commerce

By Thành N V

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Nov 7, 2023

Very good and meaningful course for my first journey to Digital Marketing and E-commerce

By Salma C

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Sep 19, 2023

easy , simple and very knowledgeable i really enjoy the set of courses that i dealt with

By Jennifer D

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Aug 20, 2023

Very helpful, informative, and easy to follow. The way the course is laid out is great.

By MADEENA S S

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Aug 17, 2023

it's a great choice for me. Alot of information and knowledge i get through this course.

By Catherine

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Jul 11, 2023

A great course to lay the brickwork for future Digital Marketing and E-commerce courses.

By Saima B

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Jun 7, 2023

its a good experience to be the part of this course. Well explained and highly recommend

By Tran A T

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Jun 6, 2023

Useful course which provides the foundation knowledge for anyone to discover Digital Mar

By Huzefa E

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Apr 13, 2023

Amazing course to set the strong foundations for entering into digital merketing career.

By Rajesh K

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Sep 6, 2022

Highly Informative course about basics of Digital Marketing. A must take for everyone.

By John S

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Aug 17, 2022

In this week week ive learn more that i did with my 6 year MBA in marketing. I love it!

By Uma K

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Jul 15, 2022

Detailed and well explained concepts, interactive pedagogy that is super easy to follow!

By Sean B

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Aug 5, 2024

This course was phenomenal! Took me to the next level, on my digital marketing journey.

By Manohar R K

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Jul 12, 2024

It's an eye opener and helps at most for any Company to build best Marketing Strategies

By Indika M A

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Jul 23, 2023

It's very interesting. it's uplifted my knowledge. Thank you Google and Coursera teams.

By Abbey L N

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Mar 20, 2023

The course is very informational for an Introduction to digital marketing & e-commerce.

By Caitlyn C

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Jan 15, 2023

Everything was split up nicely and made it easy to learn. I really enjoyed this course.

By Rashmi K

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Jan 10, 2023

The structure of the courses really amazing. you don't lose interest during the course.

By taha z

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Dec 14, 2022

It was a great course. It would be even better if it had more examples and explanations

By Javie L

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Nov 19, 2022

The breakdown and pacing of the study is well organized and motivating to learn through

By R

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Nov 18, 2022

very helpful & gave me a full view about what going on in all channels

Thank you so much

By Durai v g

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Nov 6, 2022

this coursera is helpful for me to know about the original ethics of digital marketing

By Tinotenda D

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Oct 21, 2022

Best course ever!!! so proud of myself for attaining this certificate.thank you google

By Prince H

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Oct 19, 2022

I have learned a great deal from taking this course. I would recommend it to everyone.

By Santhosh S

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Sep 18, 2022

Gained a lot of information about digital marketing in this module, yet more to learn.

By Galina M

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Sep 13, 2022

Amazing. Storries are so simple and clear. So much new and unknown before information.