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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1676 - 1700 of 5,731 Reviews for Foundations of Digital Marketing and E-commerce

By Audra C

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Aug 26, 2022

The course was just what I needed, answered all of my questions and I so enjoyed it.

By Muhammad A

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Jun 22, 2022

Great course, have gain new knowledge about Digital marketing and stratigies in use.

By aley s

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Apr 15, 2024

Its good but where is the certificate i finished the course and didn't receive any.

By Jason R

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Nov 27, 2023

It was a great Introduction to the world of marketing. It only touches the surface.

By Omar S A

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Oct 13, 2023

I was truly impressed by the course's balance of conciseness and comprehensiveness.

By T� V

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Aug 2, 2023

i like the way of your teaching course lectures also have nice story telling skill.

By Mahpara A

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Jul 27, 2023

M very glad to complete my first course of this programe thanks Coursera and google

By Mustafa H

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Jun 21, 2023

you will never find a course have these information like the one provided by Google

By sandeep A

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Jun 3, 2023

This is great course for beginners those who are start their carrier in E-commerce.

By PRABHA C

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Apr 18, 2023

It's really helps me to understand the difference between all the marketing channel

By Saral K

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Apr 2, 2023

It was indeed a best course so far, Learnt alot and looking forward to explore more

By Daghboudj D E

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Mar 20, 2023

It was a very useful course and it contained special things that benefited me a lot

By Vishal C

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Dec 23, 2022

your way of sequenceing the content according to learning journay is just woderful.

By Z A

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Oct 11, 2022

Fantastic course with excellent value. Great way to learn about digital marketing.

By Deleted A

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Jun 15, 2022

very good and best for beginners. Learned new terms and concepts. Must watch course

By Irfan d

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Jun 7, 2022

Good course , if you want to learn about the basic concept in the digital marketing

By Jaya S R N

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Dec 20, 2024

A very good course for beginners who want to enter the field of digital marketing.

By SURYA H S

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Dec 1, 2024

sangat baik dalam pembelajarannnya dan bermanfaat bagi saya untuk menambah wawasan

By Camilo E G

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Nov 21, 2024

It is an exciting and well-defined course. Easy to follow and very user-friendly.

By matteo b

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Jun 10, 2024

really interesting on the foundamentals it opens a new vision in digital marketing

By Jean B N

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Apr 23, 2024

J'aime Coursera profondément en raison de ses formations innovantes qu'il fournit.

By Om P

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Jan 20, 2024

best course to learn about digital marketing and earn a high value certification.

By Ted T

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Nov 7, 2023

Very nicely done and put together. Great job in communicating the source material.

By Justin B

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Nov 4, 2023

This was a clear, informative and well ut together course to follow and learn from

By Shahid M

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Oct 30, 2023

It was a great learning experience, the course was highly engaging and insightful.