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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1176 - 1200 of 5,727 Reviews for Foundations of Digital Marketing and E-commerce

By YJ C

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Oct 18, 2022

This is a well thought out course. It is to easy to follow. By alteranting videos and texts, it is never boring.

By Liu P

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Oct 14, 2022

The content of the course is very comprehensive, I learned the basic knowledge of digital marketing and E-commerce.

By Vinod M

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Sep 10, 2022

This course established a solid foundation towards understanding the Digital Marketing and what all it encompasses.

By Chris C (

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Aug 15, 2022

Great basic overview of what to expect when entering digital marketing as a career or to benefit your own business.

By Alexis C

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Jul 27, 2022

The course is very detailed and interesting. The practice quizzes are extremely helpful in preparing for the quiz.

By Mary B

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Jul 23, 2022

easy to follow along, info is clear, interesting and made me feel like I gained a lot of knowledge on the subject.

By Esther C

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May 10, 2022

Great overview, the content was clearly outlined (what to expect and the flow of the course), and tangible examples

By Carissa A

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Nov 11, 2024

super insightful! literally explaining from rock to the ground. recommended for all digital marketing enthusiasts!

By Zubair K

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Sep 13, 2024

The course was very detailed. Everything was explained in a very expended and easy manner. I enjoyed it very much.

By Christian S

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Nov 11, 2023

I started at this course but I'd recommend doing the data analytics first. These have been so fun and informative.

By MISBAH U r

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Nov 10, 2023

it was a great experience with google i learn a lot about this course its a great platform to learn the new thing

By MGM M A

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Oct 17, 2023

I’m definitely looking for a related course to the one I just finished, I really enjoyed every bit of the program.

By Aaron V

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Aug 20, 2023

I am very happy that I could complete this course. I thank Google for this amazing opportunity they have provided.

By Vinodmanikandan N

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May 30, 2023

Very good foundational course on digital marketing. Even a person without much knowledge can understand it easily.

By Ajis A

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Feb 5, 2023

The Modules for the Foundations of Digital Marketing & E-commerce are easy to digest and anyone can be part of it!

By Ruth I

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Feb 1, 2023

This foundation helped set my foot right and made me trust my decision of starting a career in Digital Marketing.

By JB S

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Jan 25, 2023

Amazingly helpful with readily applicable information that has made an immediate impact in my professional career.

By Alicia B

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Dec 7, 2022

Excellent information and the quizzes really brought out what I attained and where I needed to work on. Thank you!

By Dylan L

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Oct 29, 2022

Learnt so much from the Foundations of Digital Marketing and E-commerce. Can't wait to unvail course 2! Let's go!

By Guru M

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Oct 26, 2022

Its very informative and knowledgeable course for the beginners, i have learnt a lot about the digital marketing.

By OLAGUNJU T J

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Oct 14, 2022

This course has given me the opportunity to become a freshly baked Digital Marketer with great knowlege imparted.

By Leyre G C

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Sep 16, 2022

I am very glad I started this course. I am beyond motivated and happy about all that I learned. Let's do this! <3

By Lê P V T

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Sep 7, 2022

This course helps me to broaden my foundational knowledge of digital marketing and e-commerce. It's really helpful

By Jessica A

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Jul 7, 2022

LOVED the course! it was easy and fun to use. Everything was clear and I was able to do the course in my own time.

By Shaan B

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Jun 26, 2022

This is a perfect introduction to Digital Marketing and more importantly where having this knowledge can take you!