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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
24,609 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Jan 20, 2023

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

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1201 - 1225 of 5,726 Reviews for Foundations of Digital Marketing and E-commerce

By JOYSHREE N

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Dec 2, 2024

love this coures. I got so much clearity and I'm looking forword to my next coures or the 2nd part of the course.

By Denise F

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Jul 23, 2024

Very comprehensive yet easy to understand. Thank you so much! Love how in-depth the videos and presentations are.

By Quennie B

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Jun 29, 2024

The course was a great introduction to digital marketing, especially for someone who has no marketing background.

By Jenny C

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Oct 4, 2023

This is was so informative and easy to follow I truly enjoyed it and I am excited to continue to the next lesson.

By Vongai B

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Oct 2, 2023

A very practical and interactive setup to the course that makes it easy to grasp and understand topics and words.

By Rasel H 0

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Aug 4, 2023

I am very please to say that it is one of those course where you can learn about all things of digital marketing.

By Harsh K

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Jul 27, 2023

Great course to start with, useful insights as beginner after this course the learner will no more be a beginner.

By Shahzad S

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Jun 24, 2023

Wonderfull opportunity to learn some thing modern age needs. Thank you Google and Ms. Alana to make it possibke .

By Raúl D A

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Jan 9, 2023

Es el curso perfecto, que todo aprendiz quisiera cursar. Didáctico, innovador, estimulante, sencillo y relevante.

By Yarlagadda N k

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Dec 23, 2022

It is good course of basics of digital Marketing.It helps to startup business in future through digital platform.

By Joshua T B

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Dec 4, 2022

I really love how they teach these courses. It fits my learning style WAY better than anything else I have seen.

By Rosario T

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Nov 19, 2022

This course covers all the basics of Digital Marketing and its a great start for people interested in this field.

By Raquel N

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Nov 16, 2022

Great course, material and explanations. I makes all clear and helps us to get to the bases before going hands on

By Heather V

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Nov 5, 2022

This is a great course it's very informational. The way information is explained is easy to understand and grasp.

By Rodrigo M M

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Oct 18, 2022

Excelente todo. Me cuesta algo de trabjao porque no tiene subtitulos en español. Pero en general todo increible.

By Kelly V

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Sep 8, 2022

Everything is easy to navigate and understand. I am looking forward to the next step of the certificate program.

By Fred L

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Jul 31, 2022

Getting the foundation/basics right is so important. Could not have asked for it to be presented in a better way.

By Prayas K K

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Jul 9, 2024

Hats off to the instructors, Google Team and Coursera Team. It was a great experience and interactive learning.

By Katuluba P

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Jun 15, 2024

It was a great and actually I got all the basic knowledge I needed to jump start my career in digital marketing.

By Yatharth M

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Aug 16, 2023

I got phenomenal insights into digital marketing in the simplest way possible. Excited to dwell further into it.

By Chantal S

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Aug 3, 2023

Informative and well structured curriculum for laying down the fundamentals in Digital Marketing and E-commerce.

By Lohita B N

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Jul 28, 2023

Excellent coverage on the foundation for digital marketing and e-commence. I would highly recommend this course.

By Ubaldo M G

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Jun 14, 2023

Muy completo, te da una visión general de los principales conceptos de Marketing Digital y Comercio Electrónico.

By F-A

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Mar 8, 2023

Starts with basics and builds upon the skills. Highly recommended. Bite-size information and easy-to-grasp terms

By Ace R M G

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Jan 18, 2023

This allows me to learn a thing or two and hoping forward to learn more from this course. Thank you and Godbless