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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,101 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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601 - 625 of 736 Reviews for Digital Media and Marketing Strategies

By Ovaish K

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Sep 28, 2023

It was a lovely experience to learn from this platform,and the course is also top tier.

By Safinaz A A

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Jan 25, 2022

Thanks for the opportunity. Professor Mike has amazing way to simplify the information.

By Hitesh K J

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Apr 5, 2021

Insightful and practical course to help one upgrade one's skills for digital marketing.

By Abdi W A

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Feb 9, 2023

thanks so much for life changing and turning point to my digital marketing journey .

By Haridaran S

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Oct 23, 2021

I highly recommended this course to all those who willing to learn Digital media.

By Syed M Z U H

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Mar 26, 2024

Very great and in-depth learning experience. Thank you for providing this course.

By Romesh L

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May 2, 2021

Great course. Gave a whole new insight on Digital Media and Marketing Strategies.

By Thu N

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Jun 4, 2021

Super insightful, well-structured modules. The lessons are all very captivating.

By SIMRAN S

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Sep 21, 2021

I have learned very important things from this cource thank you for teaching me

By Halide V

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Mar 29, 2021

I love the course! I learned very important things about marketing strategies.

By Tushar A

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Apr 7, 2022

Very well recorded lectures & improving my skills in this particular field...

By Hritik R

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May 30, 2021

it provides great insight and a deep understanding of marketing strategies.

By jasmine J

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Sep 21, 2021

It was a great course. So useful for today's businesses. I really enjoy it

By kit f

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Jun 29, 2021

I have learned a lot from this course plus the resources are really great!

By Frelga Y

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Apr 2, 2022

Very insightful and help me to know more about digital marketing clearly

By Cempaka R

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Apr 19, 2021

this course is amazing, i've learned a new things about digital marketing

By Anthea L

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Mar 17, 2023

the course provided valuable and practical insights from the industry

By Khorosh N

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Jun 25, 2021

interesting course: allows you to systematize knowledge on this issue

By Fayia F

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Aug 8, 2022

This course is so much informative and very much learning friendly.

By Santiago M C

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Nov 22, 2021

A very structured and practical way to learn about the topic.

By Solus

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Jun 13, 2022

I really Love this course, The teacher is also amazing...

By Phero V

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Sep 22, 2021

Great course. It's amazing to learn about Website KPIS

By Akansha K

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Apr 11, 2020

Great course! The assignments were thought-provoking.

By Wendy J

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Sep 29, 2019

Great course, outstanding content, amazing professor!

By Elizabeth N M

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Sep 30, 2020

I have learnt some very good digital marketing tips.