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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
stars
3,101 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 20, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

DF

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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726 - 736 of 736 Reviews for Digital Media and Marketing Strategies

By Mohamed M

•

Feb 22, 2023

very good material

By Rodolfo R

•

Oct 23, 2024

Muy buen curso!!!

By Shreyas S

•

Jul 25, 2022

gret experience

By Andrea G S A

•

Oct 23, 2024

muy buen curso

By 2005 A

•

Sep 4, 2023

Nice

By Ahmad R

•

Apr 9, 2021

2

By Marc S

•

Aug 16, 2021

The instuctor is knowledgable and interesting. Unlike many other coursera courses, there are no practice quizzes in this course. Those practice quizzes in other courses were very useful to me personally as they reinforced the individual lessons from each module and served as a good punctuation between videos.

Peer review assignments without incentive to give truthful grading almost beg students not to read the work of their peers. I had a peer give me a barely passing grade on work that clearly checked every grading rubric. Either fix the grading or don't let peers grade people they did not work with. Had all of my reviewers shared the laziness of that one, I would not have passed this course.

By Rishabh G

•

May 24, 2020

I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.

Rest of the things are good in the course. Excellent faculty and material.

Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.

Hands-on exercise is must for a website. Eg. Design and run a campaign.

By DANNI C

•

Sep 2, 2021

Full of theories without enough examples / practices / quiz. Very disappointing. Unattractive at all.

By 이종휘

•

Apr 13, 2022

quiz very hard

By K K G S

•

Nov 17, 2021

BAD