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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,509 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2576 - 2600 of 2,699 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By anand k

Jul 24, 2022

The course is good for people who want to understand more about market research and branding.

By SHASHANK G

Aug 8, 2020

With the best faculty and thoroughly explained each module with the help of current examples.

By Laura F

Dec 29, 2024

Great course with a broad range of real-life examples and companies throughout the modules.

By Ayushree S

Aug 8, 2020

The content was good and the topics were explained in an understandable and relatable way.

By Piyash P

May 2, 2020

Unfortunately due to the recent turn of events could not catch up. Hope to start soon

By Анастасія Л

Mar 1, 2021

I think it is a fascinating course and very possible for brand manager and also SEO!

By oluwabunmi A

Sep 4, 2024

The course is quite detailed has it manages to break down very complex brand parts

By Eitan P

May 13, 2020

The course is great! actually one of the best that I have encountered on Coursera.

By GORTI K M

Jul 29, 2020

The concepts were explained very well. A great course for all brand enthusiasts.

By Luke T

May 17, 2020

Good course to refresh as well as learn new insights and thoughts on Branding

By sanath r

Sep 10, 2018

very good to get an understanding about brands and how should they be aligned

By Massimo O

Jun 3, 2020

the course is very well formulated even if the examples should be updated

By Inarat f

Oct 18, 2024

I really loved the way this course was taught, Kudos to the instructor.

By Vama G

Jul 21, 2021

Very informative and helpful. The examples and interviews helped a lot.

By Karla A

Sep 12, 2021

It's a very good refresher for those interested in brand management.

By Madhu S

Nov 9, 2024

Good course, i enjoyed it and learned quite a lot, thanks for this!!

By Sandeep K y

Jul 18, 2022

this is really amazing. it's very helpfull to understand about brand

By Corgi K

Nov 7, 2021

It's a good class I just like the crash course one on youtube better

By sodipo k

Nov 2, 2022

It is an eye-opener to potentials that are dormant within a brand.

By tommaso r

Jun 30, 2020

very nicely done, some topics will be very important for everyone

By Muhammad F A

May 10, 2020

It was amazing in the start but later it became a little boring.

By Howard A

Aug 8, 2024

It is amazing, the concepts are simplified as well. I recommend

By Neel S

May 5, 2022

Very good course, recommend watching it in 1.5 playback speed👍

By Anurag K

Aug 7, 2021

really good course, farely well covered and it helped me a lot