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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
23,881 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JT

Feb 16, 2023

Great foundational course that gets you going! It's easy to get through and very relatable. I found the readings were easy and the video modules were well put together. Thank you thank you thank you!!

DM

Oct 23, 2022

Material was easy to follow, no issues loading content; the presenters first hand accounts and personal experiences as employees were relevant and engaging and I enjoy the idea of self-paced learning.

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2826 - 2850 of 5,551 Reviews for Foundations of Digital Marketing and E-commerce

By Prabhat P

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Feb 27, 2024

Excellent Course and Excellent faculty

By Keshab T

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Nov 19, 2023

Great course, detailed and informative

By shreebhairodgi

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Oct 1, 2023

i really learned lot from this course.

By Golam Z

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Sep 28, 2023

Very fruitfull and motivating learning

By Yahya B F

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Sep 4, 2023

thank you coursera thank you google ♥️

By Christine B

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Jul 30, 2023

VERY HELPFUL AND A LOT OF INFORMATION.

By Muchiri K

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Jul 13, 2023

Very flexible hours and alot to learn.

By Viktoriia K

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Jul 1, 2023

thanks for interactive knowledge base!

By Richard I U

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Jun 23, 2023

IThis courserelevantlessas tbeginners.

By Galladima A

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Jun 18, 2023

awesome experience and valuable skills

By Elmira M

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May 11, 2023

simple language meaningful information

By Solomon E

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May 11, 2023

useful course . thanks for google team

By Shafaq Z

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May 1, 2023

I have learned alot from this course .

By Nisar U H

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Mar 30, 2023

very informative and amazing to learn.

By Tristan K

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Jan 23, 2023

THIS PART MAKES YOU HUNGRY FOR MORE!!!

By Bruce w

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Jan 13, 2023

This course convinced me to keep going

By Shardul G

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Nov 22, 2022

I am going to perceive my carrier here

By MD E K

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Nov 14, 2022

I AM VER MUCH PLEASED FOR THIS COURSE.

By Tulani L

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Nov 3, 2022

Very informative, definitely worth it.

By Mariam A

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Oct 18, 2022

Great one it exceeded my expectations

By Maie D

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Oct 6, 2022

Simple and easy to follow. Thank you!

By Wyckliffe O

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Oct 2, 2022

Detailed, engaging, and just perfect!

By Jonathan W

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Sep 14, 2022

Very informative and well structured!

By Nursyamila A b J

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Aug 4, 2022

thank you to myself work hard for this

By Mellisa Y

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Oct 8, 2024

I am learning alot! I love Coursera!!