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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

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Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

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Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1326 - 1350 of 5,185 Reviews for Foundations of Digital Marketing and E-commerce

By Thato M

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Dec 21, 2022

User friendly. Informative. Practical.

Enjoyed learning the content and the platform experience.

By Zikomo T

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Dec 6, 2022

Highly recommend to anyone thinking of joining the digital marketing space or running a business

By Sam N

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Nov 28, 2022

Brief overview that helps you get the basics of communicating in the world of digital marketing.

By Robbin L

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Nov 2, 2022

Great introduction to terms and overall responsibilities related to a role in Digital Marketing.

By Rose G

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Sep 23, 2022

Very complete introduction course, interactive, well divided into readings, videos and quizzes.

By Mohamed N

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Aug 1, 2022

very good course even for proffesionals because it is so refershing for concepts and new trends

By Christian Z

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May 10, 2022

Great intro course, covers lots of good information, great way to get introduced to the program.

By Ali M

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Aug 25, 2024

nice experience after learn this course and learning material like task and assignment too god

By Mahder T

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Aug 10, 2024

I have learned a lot of things about foundation of digital marketing and e- commerce . Thanks

By Mailumo D A

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Feb 2, 2024

i had a great experience through out this course and gained more knowledge in digital marketing

By Mitali S

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Nov 23, 2023

Simple, interesting, compact but complete & most relevant course ' very effective way to teach.

By Urooj N

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Aug 24, 2023

very interesting and informative especially quizes are very helpful to check previous knowledge

By Veikka F

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Aug 15, 2023

This was a very good start to become more familiar with the growing field of digital marketing!

By Shadrac C

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Jul 10, 2023

This is an amazing course. the lectures was super explanatory and well curated to aid learning.

By NODIR S

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Mar 7, 2023

Very well structured course exciting and engaging, I recommended

especially for the PO and PMs.

By Mpumelelo K

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Jan 24, 2023

Very informative. I learnt a lot of news things that motivated me to dig deeper and learn more.

By Anthony M

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Oct 15, 2022

This is a great start into the Digital Marketing field of study if you have no prior learning!

By Rameez I

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Aug 1, 2022

A top-notch course from Google and Coursera. Explains concepts in an easy-to-understand manner.

By clif t

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Jun 13, 2022

Excellent layout, easy to follow instructions, well positioned quizzes and comprehensive test!

By kate m

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Aug 31, 2024

This course is so detailed and helpful , it helps you prepare for your future in this industry

By Тамуна М

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Aug 27, 2024

Many thanks to the creators. The material is interesting, really necessary, presented clearly.

By Faith K

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Jul 8, 2024

I like how the course breaks everything done in a simple and easy to follow step by step guide

By Saeedeh S

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Jun 6, 2024

Very informative! I would recommend for sure recommend it to any Digital Marketing enthusiast.

By Christanto P S

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Mar 16, 2024

Thank you for the knowledge and free course, very helpfull for me as highschool fresh graduate