Chevron Left
Back to Foundations of Digital Marketing and E-commerce

Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
21,588 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

TS

Invalid date

Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).

Some concepts may already be known to some students, but this will work for anyone interested in the subject.

VL

Invalid date

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

Filter by:

1576 - 1600 of 5,187 Reviews for Foundations of Digital Marketing and E-commerce

By matteo b

•

Jun 10, 2024

really interesting on the foundamentals it opens a new vision in digital marketing

By Jean B N

•

Apr 23, 2024

J'aime Coursera profondément en raison de ses formations innovantes qu'il fournit.

By Om P

•

Jan 20, 2024

best course to learn about digital marketing and earn a high value certification.

By Ted T

•

Nov 7, 2023

Very nicely done and put together. Great job in communicating the source material.

By Justin B

•

Nov 4, 2023

This was a clear, informative and well ut together course to follow and learn from

By Shahid M

•

Oct 30, 2023

It was a great learning experience, the course was highly engaging and insightful.

By Angela I

•

Sep 12, 2023

Highly recommend. Packed and filled with invaluable information. Thank you Google.

By GLADYS W M

•

Aug 19, 2023

deadline adjustments make me stress freely since I am a mom and working full time.

By Rohan K

•

Jul 21, 2023

This course helped me so much to understand the fundamentals of digital marketing.

By NUUR H B M

•

Apr 28, 2023

Easy to understand and very useful information. I love to learn more. Many thanks.

By Avdhesh K

•

Apr 3, 2023

It was great experience to learn online course of Digital Marketing and E Commerce

By Peter R

•

Dec 18, 2022

I am really happy with the way I gained and learned a lot about Digital Marketing.

By Priyank J

•

Sep 18, 2022

Thank you so much for giving me financial Aid to this amazingly intriguing course

By Ty S W

•

Sep 14, 2022

Very beneficial for anyone getting into this field. I love the self paced learning

By GERPAN K

•

Jul 19, 2022

you can never go wrong with opportunities google offer through out their existence

By Jordan M

•

Feb 21, 2024

This is where you need to be if you want to do anything with ecommerce, anything!

By Lily F

•

Dec 26, 2023

well organize course and very easy to learn for beginner. looking for next course

By SOPHIA S H

•

Sep 26, 2023

The lessons are very detailed and concise. I enjoyed every step of this journey!!

By Debmalya M

•

Sep 14, 2023

This is an excellent course. It was a great learning experience. I learnt a lot .

By NITIN C 2

•

Sep 10, 2023

this course is good for me. and i learner about digital marketing and e commerce.

By Charles J

•

Jun 24, 2023

Very comprehensive program. The video accompanied with transcript is very helped.

By Eric G

•

May 18, 2023

Very organized and professional adult education content. Looking forward to more.

By Imtiaz A

•

Apr 6, 2023

Amazing skills easy to learn try must enroll as soon as possibel.with Good tutors

By Muhammad T

•

Mar 31, 2023

That's a very good course For Digital Marketing. By this I gained more Knowledge.

By Sandra D

•

Mar 26, 2023

Excellent course. Information was valuable and the course was easy to understand.