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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,391 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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376 - 400 of 534 Reviews for Think Outside the Inbox: Email Marketing

By Zeeshan A

•

Nov 30, 2022

good course

By AIMI R B A R

•

Sep 29, 2022

i love this

By Vũ V Đ

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Apr 4, 2024

Very cool!

By Vinicius M

•

Dec 15, 2023

Very good!

By Maartins D

•

Jun 12, 2023

muy buenos

By Isabel A M J

•

Oct 28, 2022

muy bueno

By Eugenia S d l B S

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Oct 22, 2022

Excellent

By Josephine I

•

Aug 15, 2022

fantastic!

By Nubia P M M

•

Dec 11, 2024

excelente

By ali m

•

Oct 19, 2024

Wonderful

By ABVS D

•

Sep 5, 2024

Excellent

By Diana R

•

Aug 27, 2024

Excelente

By Rodney L

•

Jun 28, 2024

hard work

By GABRIELE D C F

•

Jun 24, 2024

Muito bom

By Abdulazizova D

•

Apr 16, 2024

thank you

By SAZHEVSKA O

•

Jan 26, 2024

It's good

By Daraksha S

•

Dec 27, 2023

Excellent

By osama a

•

Dec 9, 2023

i like it

By Eisa z m J

•

Oct 17, 2023

excellent

By Sowmya C L

•

Aug 22, 2023

very good

By E T

•

Aug 3, 2023

Pleasant.

By Shreya B

•

Jul 24, 2023

excellent

By Victor A

•

Apr 15, 2023

I love it

By Nguyễn T Â

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Mar 9, 2023

Tuyệt vừi

By Md I A

•

Feb 2, 2023

Excellent