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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,391 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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276 - 300 of 534 Reviews for Think Outside the Inbox: Email Marketing

By MUHAMMAD I

•

Jul 22, 2023

It was an amazing milestone for me

By Hamza j

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Jun 17, 2023

so good that you cannot ignore it

By clif t

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Jun 20, 2022

Challenging and rewarding course!

By Smrutirekha N

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Dec 3, 2024

Very informative learning session

By Gerald R

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Jul 25, 2024

VERY INTERACTIVE MODULE! LOVE IT!

By Ana P R J

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Jul 9, 2024

Very good and easy to understand!

By ANURADHA B

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Feb 19, 2024

This course was very challengling

By Karim e

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Sep 20, 2022

i will rate this course by 10/10

By James H C T

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Sep 3, 2024

I learned a lot for this course.

By Shane F

•

Feb 29, 2024

Instructor did a great job here.

By Aaron E

•

Oct 15, 2024

excelente curso. Me gustó mucho

By balakrishnan m

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May 14, 2023

Learn lot about email marketing

By Gonçalo

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May 5, 2023

Curso Incrivelmente Completo!!!

By Madhuri m

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May 8, 2024

Its very good and knowledgable

By Xiayi L

•

Oct 2, 2022

Practical and easy-to-follow!

By esther o

•

Sep 13, 2023

It was an awesome experience.

By Rotifa O P

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Nov 27, 2022

I am glad i took this course.

By BreÁnna H

•

Oct 9, 2022

Helpful, Increased challenge

By Abdelrahman E

•

Sep 4, 2022

thank you coursera and google

By AN G N

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Jul 11, 2023

It is a hard course to pass.

By Ranish B

•

Feb 22, 2023

Great instructor and design!

By Barbara P

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Jan 18, 2023

Interesting and informative!

By Shahbaz A

•

Oct 6, 2022

Excellent insightful course

By meryem e k

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Oct 4, 2023

Great course, Thanks Google

By Travis

•

Mar 9, 2023

It is a compelling session.