What Is Programming? And How To Get Started
January 28, 2025
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Recommended experience
Intermediate level
- Basic Digital Marketing Knowledge
- Content Creation Experience
- Familiarity with CRM/Marketing Tools
- Analytical Skills
- HubSpot Account
Recommended experience
Intermediate level
- Basic Digital Marketing Knowledge
- Content Creation Experience
- Familiarity with CRM/Marketing Tools
- Analytical Skills
- HubSpot Account
Be able to identify and understand the key AI tools in HubSpot for marketing funnel optimisation, focusing on their functionalities and applications.
Be able to apply HubSpot’s AI tools, such as the AI blog post generator and marketing email tool, to create engaging, AI-driven marketing content.
Be able to integrate the AI-generated content into different stages of a marketing funnel within HubSpot, to attract, engage, and convert customers.
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Only available on desktop
Dive into the world of AI-driven marketing with the 'Harnessing HubSpot AI for Intelligent Marketing Success' Guided Project. Tailored for marketers, business owners, and digital marketing enthusiasts, this 1-hour course empowers you to master HubSpot's free AI tools for creating compelling content. Discover how to craft engaging blogs, effective emails, and high-converting landing pages, all integrated into a robust marketing funnel.
Experience hands-on learning as you build a marketing funnel from scratch, leveraging AI for content creation and customer engagement. Perfect for those looking to sharpen their marketing strategies, this course gives you real-world skills applicable in today's digital landscape. Pre-requisites for optimal learning include a basic grasp of digital marketing concepts, familiarity with content creation, and a ready-to-use free HubSpot account. Whether you're aspiring to enhance your startup's marketing efforts or elevate your professional skill set, this project offers practical knowledge directly transferable to your marketing campaigns. Join us to unlock the potential of AI in marketing and stay ahead in the ever-evolving digital world.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Explore HubSpot Free AI Tools & Build Marketing Funnel Plan.
Using the HubSpot AI Blog Tool to Create Compelling Content.
Using the HubSpot AI Email Tool for Effective Communication.
Using the HubSpot Landing Page Tool for AI Enhanced Conversions.
Integrate all created elements into a cohesive marketing funnel.
- Basic Digital Marketing Knowledge
- Content Creation Experience
- Familiarity with CRM/Marketing Tools
- Analytical Skills
- HubSpot Account
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
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By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.