How to Set Up Google Ads Conversion Tracking on Shopify
December 9, 2024
Article
Recommended experience
Intermediate level
HubSpot Marketing Professional account using HubSpot's 14-day free trial
ChatGPT account
Knowledge of email marketing
Recommended experience
Intermediate level
HubSpot Marketing Professional account using HubSpot's 14-day free trial
ChatGPT account
Knowledge of email marketing
Develop effective ChatGPT prompts for the creation of a marketing automation strategy.
Design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch.
Create a campaign performance dashboard to visualise marketing automation performance.
Add to your LinkedIn profile
Only available on desktop
This Guided Project, led by Anthea Variend, an expert in Marketing Campaign Strategy, is designed to help marketing professionals, small business owners, and communications teams use GenAI and HubSpot to develop and execute a marketing automation strategy for lead generation and nurturing.
In this project-based course, you will learn how to set up a HubSpot Marketing Professional account with a 14-day free trial and add contact records, develop effective ChatGPT prompts for the creation of a marketing automation strategy, design and publish an automated lead nurturing workflow with customer elements and lead scoring for campaign launch and create a campaign performance dashboard to visualise marketing automation performance. To achieve this, you'll step into the shoes of a Marketing Automation Specialist at BrightRetail, a small B2C e-commerce company, tasked with developing and executing a marketing automation strategy to generate and nurture leads for a marketing campaign. This project is unique because it combines ChatGPT's capabilities with HubSpot's marketing automation software, offering you the opportunity to elevate traditional marketing automation processes, resulting in enhanced efficiency and effectiveness. To succeed in this project, you need a HubSpot Marketing Professional account using HubSpot’s 14-day free trial, a free or paid ChatGPT account and knowledge of email marketing.
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Setup a HubSpot account and add contact records
Develop a marketing automation strategy in ChatGPT
Design a lead form and active list
Design automated emails
Configure lead scoring
Create and publish an automated workflow for campaign launch
Create a campaign performance dashboard
HubSpot Marketing Professional account using HubSpot's 14-day free trial
ChatGPT account
Knowledge of email marketing
The Coursera Project Network is a select group of instructors who have demonstrated expertise in specific tools or skills through their industry experience or academic backgrounds in the topics of their projects. If you're interested in becoming a project instructor and creating Guided Projects to help millions of learners around the world, please apply today at teach.coursera.org.
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Coursera Project Network
Course
Coursera Project Network
Course
Coursera Project Network
Course
HubSpot Academy
Course
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Earn a degree from world-class universities - 100% online
Upskill your employees to excel in the digital economy
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.
You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.
Guided Projects are not eligible for refunds. See our full refund policy.
Financial aid is not available for Guided Projects.
Auditing is not available for Guided Projects.
At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.
Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.
You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.