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Advanced Analytics: Definition, Benefits, and Use Cases
Advanced analytics employs some of the most complex data analytics techniques to help businesses and other organizations improve their decision making.
July 12, 2022
Article
Advanced business analyst roles typically involve more robust data skills, business expertise, and greater leadership within your organization. Explore the resources below to learn what you can do to expand your career in business analytics.
Advance your business analysis skills
ESSEC Business School
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Advanced Analytics, Statistical Analysis, Communication, Market Research, Complex Problem Solving, Analytics, Business Analysis, Data Analysis, Value Propositions
Advanced · Specialization · 3 - 6 Months
Skills you'll gain: Business Intelligence, Data Modeling, Dashboard, Database Design, Extract, Transform, Load, Data Integration, Stakeholder Engagement, Data Warehousing, Databases, Data Presentation, Performance Tuning, Data Pipelines, Database Systems, Data Visualization Software, Business Reporting, Data Integrity, Business Analytics, Real Time Data, Requirements Elicitation, Scalability
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months
Skills you'll gain: Business Intelligence, Data Integration, Stakeholder Engagement, Dashboard, Data Modeling, Business Analytics, Real Time Data, Requirements Elicitation, Data Storytelling, Data Analysis, Business Metrics, Key Performance Indicators (KPIs), Data Pipelines, Project Implementation
Advanced · Course · 1 - 4 Weeks
Advancing your career in business analysis typically involves sharpening your advanced analytics and business intelligence skills, demonstrating a deep business expertise, and showing strong leadership. In senior roles, business analysts often use predictive analytics to forecast market trends and develop business strategies. They may also manage a team of analysts and lead communications with business executives.
To qualify for more positions and highlight your dedication to growth and development, it can help to pursue a graduate degree, such as an MBA with a business analytics concentration or a master’s in data analytics.
Here are some more resources to keep exploring:
Why Get an MBA? 6 Reasons to Consider an Advanced Business Degree
Strategies in Communication: Your Guide to Better Connections
The average base salary for a senior business analyst in the US is $114,341, according to Glassdoor as of February 2024*. However, salary expectations may vary depending on factors such as job location, industry, and company.
*Glassdoor. “Senior Business Analyst Salaries, https://www.glassdoor.com/Salaries/senior-business-analyst-salary-SRCH_KO0,23.htm.” Accessed February 2, 2024.
If you’re seeking career advancement, it’s important to demonstrate advanced data analysis skills and business expertise. It can be beneficial to have advanced knowledge of statistics, predictive modeling, and programming languages such as Python, R, and SQL, as well as business intelligence tools such as Power BI or Tableau.
Beyond technical skills, advanced roles tend to require leadership, decision-making, and communication skills. Depending on your company and business sector, senior roles in business may also require additional credentials, such as certifications or an advanced degree, like a Master of Business Administration (MBA).
At all levels, business analysts use data to discover new business insights for a company. They typically focus on improving efficiency and effectiveness, and may work across all areas of business, including IT processes, organizational structure, or supply chain management.
Senior business analysts are typically expected to incorporate more advanced data analysis techniques into their workflow and make more sophisticated predictions about business trends and strategy. They also may be tasked with presenting their insights and recommendations to executive leadership in order to influence business plans.
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