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What Is a Customer Insight Analyst? Your 2025 Guide
Discover what a customer insight analyst does and the education and skills required to begin your career.
January 21, 2025
Article
Business strategy is the roadmap guiding every successful enterprise, a fusion of analysis, planning, and practical application. Start your journey today with these free resources.
Explore business strategy courses
University of Virginia
Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Business Strategies, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Strategic Planning, Business Ethics, Peer Review, Data-Driven Decision-Making, Business Planning, Corporate Strategy, Strategic Leadership, Strategic Decision-Making, Game Theory, Governance, Business Research, Project Management
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Corporate Strategy, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Resource Management, Value Propositions, Operational Analysis, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Business Strategies, Competitive Analysis, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Market Analysis, Analysis, Market Dynamics
Beginner · Course · 1 - 4 Weeks
Whether you're a budding entrepreneur, a leader in your organization, or an aspiring manager, understanding the intricacies of business strategy is paramount. That's why we've gathered free resources on a variety of topics, including:
Business development is the process by which organizations pursue opportunities to create greater value. Just like people, organizations must grow and change over time to thrive, and successful ones engage in development planning guided by strategic thinking and the pursuit of long-term goals. However, while business development is important to the ongoing viability of any organization, the specifics of a given growth strategy may involve entirely different processes from case to case.
For example, a multinational corporation’s business development strategy may include an analysis of their competitive position in the market, a capabilities analysis to determine areas of strength and weakness, and then a consideration of opportunities to divest from businesses that are no longer likely to be profitable. Alternatively, a company may identify new market opportunities and seek to diversify by establishing a new business unit or through mergers and acquisitions (M&A).
In contrast, for non-profit organizations, business development typically has quite a different meaning. In this context, development is usually focused on fundraising through a variety of means, including social media campaigns, grant programs, special events, one-on-one donor cultivation, and other activities.
Regardless of the types of activities pursued, business development is a core element of the lifecycle of any long-running enterprise.
Business Development courses on Coursera cater to a range of backgrounds:
Coursera's Business Management courses equip learners with key managerial skills: