Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.

Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Prospecting, Lead Generation, Telephone Skills, Customer Relationship Building, Active Listening, Communication Strategies, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Hult International Business School
Skills you'll gain: Active Listening, Rapport Building, Sales Strategy, Sales Process, Sales Presentation, Communication, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Negotiation, Interviewing Skills, Branding, Time Management
Beginner · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Pipelines, B2B Sales, Prospecting and Qualification, Consultative Selling, Selling Techniques, Sales Process, Persuasive Communication, Communication, Stakeholder Engagement, Enterprise Sales, Value Propositions, Performance Metric, Upselling, Technical Sales, Sales, Cross Selling, Overcoming Objections, Sales Presentations, Negotiation, Analytics
Beginner · Specialization · 1 - 3 Months

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Closing (Sales), Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Product Knowledge, B2B Sales, Customer Relationship Management (CRM) Software, Campaign Management, Data Visualization
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

HubSpot Academy
Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Sales Training, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development, Target Market, Service Level Agreement, Employee Training
Beginner · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management
Beginner · Specialization · 3 - 6 Months

West Virginia University
Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy
Beginner · Specialization · 3 - 6 Months

Salesforce
Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Lead Generation, Sales Development, Time Management, Business Writing, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Cultural Diversity, Sales Enablement, Empathy, Interviewing Skills, Professional Development, Sales
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Starweaver
Skills you'll gain: Data Storytelling, Sales Presentation, Sales Strategy, Customer Relationship Management (CRM) Software, Storytelling, Sales, Data Literacy, B2B Sales, Data Visualization Software, Customer Analysis, Customer Insights, Target Audience, Presentations, Exploratory Data Analysis, Stakeholder Communications
Beginner · Course · 1 - 4 Weeks

HubSpot Academy
Skills you'll gain: Inside Sales, Sales Training, Consultative Selling, Sales, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Customer Analysis, Personalized Service, Communication
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Copilot, Forecasting, Sales Strategy, Sales Presentation, Customer Analysis, Sales Enablement, Data Cleansing, Sales Management, Time Series Analysis and Forecasting, Responsible AI, Sales, Sales Pipelines, Taking Meeting Minutes, Microsoft Teams, Email Automation, Customer Insights, Data Quality, Customer Data Management, Enterprise Sales, Customer Engagement
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Applicant Tracking Systems
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Sales is the process of exchanging goods or services for money, and it plays a crucial role in the economy by driving revenue for businesses. Understanding sales is important because it not only helps organizations grow but also fosters relationships between companies and customers. Effective sales strategies can lead to customer satisfaction, loyalty, and long-term success.‎
A variety of jobs exist in the sales field, ranging from entry-level positions to advanced roles. Common job titles include Sales Representative, Account Manager, Sales Manager, Business Development Representative, and Sales Operations Specialist. Each role may focus on different aspects of the sales process, such as direct selling, managing client relationships, or strategizing sales initiatives.‎
To succeed in sales, several key skills are essential. These include strong communication and interpersonal skills, the ability to understand customer needs, negotiation skills, and resilience. Additionally, familiarity with sales technologies and data analysis can enhance performance. Continuous learning and adapting to market trends are also vital for long-term success in sales.‎
There are many online sales courses available that cater to various skill levels and interests. Some notable options include the Sales Foundations 101: Core Techniques for Success Specialization and the Sales Training for High Performing Teams Specialization. These courses provide valuable insights and practical skills to enhance your sales capabilities.‎
Yes. You can start learning sales on Coursera for free in two ways:
If you want to keep learning, earn a certificate in sales, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎
Learning sales can be approached through various methods. Start by enrolling in online courses, attending workshops, or reading books on sales techniques. Practical experience is also invaluable; consider internships or entry-level positions in sales to apply what you've learned. Networking with professionals in the field can provide insights and mentorship opportunities.‎
Sales courses typically cover a range of topics, including the sales process, customer relationship management, negotiation techniques, and sales strategy development. Additionally, courses may explore the use of technology in sales, such as CRM systems and data analysis, to help you understand how to leverage these tools effectively.‎
For training and upskilling employees in sales, specialized courses like the Salesforce Sales Development Representative Professional Certificate and the Liberty Mutual Insurance Sales Agent Professional Certificate can be particularly beneficial. These programs focus on practical skills and industry-specific knowledge that can enhance team performance.‎