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Sales Courses

Sales courses can help you learn negotiation techniques, customer relationship management, sales strategy development, and effective communication skills. You can build expertise in lead generation, closing deals, and understanding buyer psychology. Many courses introduce tools like CRM software and sales analytics platforms, that support tracking performance and managing customer interactions.


Popular Sales Courses and Certifications


  • C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Phone Sales, Sales Strategy, Outbound Calls, Solution Selling, Lead Generation, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement

    ★ 4.7 (266) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • H

    Hult International Business School

    Mastering Sales: From Fundamentals to Career Success

    Skills you'll gain: Active Listening, Sales Development, Rapport Building, Sales Strategy, Sales Process, Selling Techniques, Sales Presentation, Communication, Sales Presentations, Prospecting and Qualification, Influencing, Relationship Building, Professional Development, Relationship Management, Negotiation, Interviewing Skills, Branding, Time Management

    ★ 5 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
    Category: Credit offered
    Credit offered
  • S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Order Entry, Closing (Sales), Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, General Sales Practices, Service Management

    ★ 4.6 (2.1K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • H

    HubSpot Academy

    Sales Training for High Performing Teams

    Skills you'll gain: Closing (Sales), Booking (Sales), Overcoming Objections, Sales Management, Prospecting and Qualification, Inside Sales, Sales Enablement, Sales Process, Sales Training, Selling Techniques, Sales Prospecting, HubSpot CRM, Lead Generation, Sales, Consultative Approaches, General Sales Practices, Sales Strategy, Consultative Selling, Consumer Behaviour, Management Training And Development

    ★ 4.7 (1.2K) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales

    ★ 4.4 (608) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Development, Training Programs, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Regional Sales, Organizational Structure, Strategic Planning, Inside Sales, Marketing Budgets, Expense Reports

    ★ 4.5 (443) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered

What brings you to Coursera today?

  • H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, Sales Development, General Sales Practices, Sales Strategy, Sales Process, Selling Techniques, Relationship Building, Customer Relationship Building, Rapport Building, Solution Selling, Prospecting and Qualification, Consumer Behaviour, Target Audience, Personalized Service, Communication

    ★ 4.7 (675) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    Alex Genadinik

    B2B Sales: High-Impact Questions, Active Listening - 2026

    Skills you'll gain: Business Development, B2B Sales, Strategic Partnership, Sales Presentations, Enterprise Sales, Negotiation, Proposal Writing, Price Negotiation, New Business Development, Consultative Selling, Selling Techniques, Contract Negotiation, Sales Development, Sales, Non-Verbal Communication, Marketing Psychology, Search Engine Optimization, Sales Prospecting, Relationship Building, Telephone Skills

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • M

    Microsoft

    Generative AI for Sales Professionals

    Skills you'll gain: Microsoft Copilot, Forecasting, Revenue Forecasting, Sales Enablement, Sales Strategy, Customer Analysis, Data Cleansing, Sales Management, Sales Operations, Responsible AI, Sales, Sales Pipelines, Customer Engagement, Taking Meeting Minutes, Data Ethics, Customer Relationship Building, Customer Insights, Data Quality, Data Maintenance, Productivity Software

    ★ 4.4 (24) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, General Sales Practices, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer

    ★ 4.6 (1.6K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • A

    AI Business School

    AI for Sales

    Skills you'll gain: Prompt Engineering Tools, Agentic Workflows, AI literacy, Sales Enablement, Generative AI, AI Personalization, Agentic systems, Productivity, Generative AI Agents, No-Code Development, Sales Presentations, Sales Strategy, Sales Management, Sales Process, Automation, Application Development, Artificial Intelligence, Digital Transformation, Innovation, Operational Efficiency

    ★ 4.5 (24) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
  • C

    Coursera

    Software Sales

    Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Sales Development, General Sales Practices, Market Analysis, Sales, Specialized Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Customer Engagement, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge, Customer Communications Management

    ★ 4.8 (35) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Credit offered
    Credit offered
1234…66

In summary, here are 10 of our most popular sales courses

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Mastering Sales: From Fundamentals to Career Success: Hult International Business School
  • Salesforce Sales Operations: Salesforce
  • Sales Training for High Performing Teams: HubSpot Academy
  • Salesforce Sales Development Representative: Salesforce
  • Sales Operations/Management: West Virginia University
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • B2B Sales: High-Impact Questions, Active Listening - 2026: Alex Genadinik
  • Generative AI for Sales Professionals: Microsoft
  • Sales and CRM Overview: Salesforce

Frequently Asked Questions about Sales

Sales is the process of exchanging goods or services for money, and it plays a crucial role in the economy by driving revenue for businesses. Understanding sales is important because it not only helps organizations grow but also fosters relationships between companies and customers. Effective sales strategies can lead to customer satisfaction, loyalty, and long-term success.‎

A variety of jobs exist in the sales field, ranging from entry-level positions to advanced roles. Common job titles include Sales Representative, Account Manager, Sales Manager, Business Development Representative, and Sales Operations Specialist. Each role may focus on different aspects of the sales process, such as direct selling, managing client relationships, or strategizing sales initiatives.‎

To succeed in sales, several key skills are essential. These include strong communication and interpersonal skills, the ability to understand customer needs, negotiation skills, and resilience. Additionally, familiarity with sales technologies and data analysis can enhance performance. Continuous learning and adapting to market trends are also vital for long-term success in sales.‎

There are many online sales courses available that cater to various skill levels and interests. Some notable options include the Sales Foundations 101: Core Techniques for Success Specialization and the Sales Training for High Performing Teams Specialization. These courses provide valuable insights and practical skills to enhance your sales capabilities.‎

Yes. You can start learning sales on Coursera for free in two ways:

  1. Preview the first module of many sales courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in sales, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

Learning sales can be approached through various methods. Start by enrolling in online courses, attending workshops, or reading books on sales techniques. Practical experience is also invaluable; consider internships or entry-level positions in sales to apply what you've learned. Networking with professionals in the field can provide insights and mentorship opportunities.‎

Sales courses typically cover a range of topics, including the sales process, customer relationship management, negotiation techniques, and sales strategy development. Additionally, courses may explore the use of technology in sales, such as CRM systems and data analysis, to help you understand how to leverage these tools effectively.‎

For training and upskilling employees in sales, specialized courses like the Salesforce Sales Development Representative Professional Certificate and the Liberty Mutual Insurance Sales Agent Professional Certificate can be particularly beneficial. These programs focus on practical skills and industry-specific knowledge that can enhance team performance.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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