In Personal Branding: Stand Out and Succeed, you’ll explore how the branding strategies used by top-brands can inform your own personal brand, one that’s authentically you. Define what a brand is, and explore the overlap between branded products and personal branding in this 4-week course. You’ll reflect on your core values, and translate them into an elevator pitch, brand imagery, and brand story. Taught by world-class faculty from the University of Michigan’s Ross School of Business, this course provides a foundational understanding of how to create and refine your brand to help you achieve your personal and professional goals, regardless of where you are in your career.
Personal Branding: Stand Out and Succeed
Personal Branding: Stand Out and Succeed
Unterrichtet auf Englisch
6.786 bereits angemeldet
4.5
(30 Bewertungen)
Stufe Anfänger
Keine Vorkenntnisse erforderlich
Es dauert 10 Stunden
3 Wochen bei 3 Stunden pro Woche
Flexibler Zeitplan
In Ihrem eigenen Lerntempo lernen
Was Sie lernen werden
Articulate the components of a strong brand
Define your values
Develop your personal brand story
Kompetenzen, die Sie erwerben
- Kategorie: Creativity
- Kategorie: analytical thinking
- Kategorie: Storytelling
- Kategorie: Brand Management
- Kategorie: Branding
Wichtige Details
Zertifikat zur Vorlage
Zu Ihrem LinkedIn-Profil hinzufügen
Bewertungen
4 Quizzes
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.
Erwerben Sie ein Karrierezertifikat.
Fügen Sie diese Qualifikation zur Ihrem LinkedIn-Profil oder Ihrem Lebenslauf hinzu.
Teilen Sie es in den sozialen Medien und in Ihrer Leistungsbeurteilung.
In diesem Kurs gibt es 4 Module
Your instructors, Cheri Alexander and Marcus Collins, introduce themselves and share with you an overview of the course. During this introductory week, you will be exposed to essential concepts related to branding. These include understanding the definition and historical context of brand, exploring brand effects, and gaining insights into the frameworks that can be employed for brand analysis. To fully comprehend personal branding, the instructors will initially build your knowledge around product branding to give you a baseline understanding of key branding concepts.
Das ist alles enthalten
16 Videos3 Lektüren1 Quiz2 App-Elemente2 Diskussionsthemen
In Week 2, Cheri and Marcus delve into how we can relate product brands to personal brands. To better understand how great brands have clear values and authenticity, you will explore a series of mini case studies of people who have left an impact on the world. You will then practice analyzing personal brands with the RED Framework, which you learned about at the end of Week 1 of the course. By going through the process of brand analysis, you will start identifying key traits that constitute a strong and authentic brand.
Das ist alles enthalten
19 Videos1 Quiz3 App-Elemente2 Diskussionsthemen
In Week 3, you will be guided through two reflection activities (a Core Values Sort and a Reflected Best Self analysis). In the Core Values Sort, you will discover which of your values are most important to you and incorporate those values into your own personal brand. In the Reflected Best Self analysis, you will reach out to those close to you and gain insights into how they perceive you when you are at your best. By hearing the perspectives of others, you will pinpoint characteristics that you have that are foundational to your authentic brand. Note that this module may take longer than a week to complete.
Das ist alles enthalten
10 Videos3 Lektüren1 Quiz2 App-Elemente
In Week 4, we will bring all of the concepts that you have learned throughout the course in two final activities: designing your brand logo and creating your brand story. Now that you have an understanding of your core values and characteristics from Week 3, you will be able to design a visual representation of your personal brand and craft a brand story about what makes you stand out from a crowd.
Das ist alles enthalten
8 Videos1 Lektüre1 Quiz2 App-Elemente
Dozenten
Lehrkraftbewertungen
4.8 (12 Bewertungen)
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Felipe M.
Lernender seit 2018
„Es ist eine großartige Erfahrung, in meinem eigenen Tempo zu lernen. Ich kann lernen, wenn ich Zeit und Nerven dazu habe.“
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Lernender seit 2020
„Bei einem spannenden neuen Projekt konnte ich die neuen Kenntnisse und Kompetenzen aus den Kursen direkt bei der Arbeit anwenden.“
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Lernender seit 2021
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4.5
30 Bewertungen
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PE
5
Geprüft am 5. Juli 2024
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