Welcome to the world of strategic brand management, where you'll explore the art and science of creating, maintaining, and enhancing powerful brands. This course offers a comprehensive guide to mastering the principles of brand management, transforming it into more than just a valuable skill. Gain essential knowledge and tools to build strong brands, differentiate in competitive markets, and drive business success.
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Expérience recommandée
Ce que vous apprendrez
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Compétences que vous acquerrez
- Catégorie : Tools to Define Positioning
- Catégorie : Brand Extension
- Catégorie : Brand and Branding
- Catégorie : Defining Brand Identity
- Catégorie : Brand Portfolio and Brand Roles
Détails à connaître
Ajouter à votre profil LinkedIn
août 2024
13 devoirs
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Il y a 3 modules dans ce cours
The module gives an introduction to the world of brands and why branding is important to create value for stakeholders and business. The module will also highlight the role of brands in driving business valuation and hence their importance in company strategy.
Inclus
17 vidéos5 lectures5 devoirs2 sujets de discussion
The module focuses on the importance of creating differentiation and focus. In the competitive environment, brands that are differentiated are preferred and remembered, and hence, brand positioning plays a key role in building brand equity.
Inclus
10 vidéos3 lectures4 devoirs1 sujet de discussion
This module focuses on strategic choices around building the brand architecture and managing the portfolio. Brands are assets that can be leverged to grow and expand business. When a business has multiple brands in its portfolio, it requires a well thpough through systematic approach to structure the portfolio and explore opportunities for exaqpnding into new territories
Inclus
10 vidéos4 lectures4 devoirs
Recommandé si vous êtes intéressé(e) par Marketing
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IE Business School
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Foire Aux Questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.