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Earn a shareable career certificate
There are 2 modules in this course
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.
What's included
11 videos3 readings4 assignments1 plugin
Show info about module content
11 videos•Total 43 minutes
Intro: Advertising and ecommerce on TikTok•2 minutes
Advertising on TikTok•3 minutes
Different advertising options on TikTok•4 minutes
Best Practices for Creating Ads•4 minutes
Building campaigns in TikTok Ads•7 minutes
Evaluating campaign success•4 minutes
Optimizing campaigns•5 minutes
Evolution of E-commerce on TikTok•4 minutes
How Businesses Can Sell & Promote Their Products•4 minutes
Best Practices for Selling & Promoting Products•4 minutes
Shopify integration•3 minutes
3 readings•Total 50 minutes
Join Aptly’s Marketing with TikTok Community!•10 minutes
Advertising options sheet•30 minutes
Ecommerce Case Studies•10 minutes
4 assignments•Total 100 minutes
Review Your Community Knowledge•10 minutes
Evaluate accounts that are promoting/selling products•30 minutes
Graded Quiz: Advertising on TikTok•30 minutes
Graded Quiz: Ecommerce on TikTok•30 minutes
1 plugin•Total 15 minutes
Simulation: Building an Ad Campaign•15 minutes
Measure and Optimize
Module 2•1 hour to complete
Module details
What's included
5 videos2 assignments1 discussion prompt
Show info about module content
5 videos•Total 21 minutes
The importance of measuring•4 minutes
Overview of TikTok Analytics•4 minutes
How to interpret TikTok Analytics•5 minutes
How to use analytics to evaluate success and inform future strategy•6 minutes
Conclusion•2 minutes
2 assignments•Total 55 minutes
Practice Quiz: Evaluate Sample Analytics and Make Decisions•25 minutes
Graded Quiz: Analytics and Evaluation•30 minutes
1 discussion prompt•Total 10 minutes
Share Your Thoughts!•10 minutes
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Aptly provides online education where technology disrupts. Aptly’s team of educators, digital marketers and instructional designers combine their experience from academia and the tech industry into hands-on, applied education programs. Together they have helped hundreds of thousands of students, employees and marketers gain the skills and knowledge to succeed in the digital economy.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.