This course provides in-depth insights on the new branding techniques and also includes interviews with different Heads from various companies to understand their strategies. I highly recommend this course.

Thoroughly enjoyed every bit of this course. Prof. Tavassoli, the simplicity and finesse with which you have exaplained complex concepts is amazing. The learnings and applications are very relevant and apt!

Most comprehensive in depth course I have attended.Thoroughly and carefully delivered with great attention to detail by Professor Nader Tavassoli. Excellent presentations. Smart and progressive material.

Excellent course, I've been in marketing for 20 years and this was an excellent refresher about what makes a good brand, a LEADING brand. Nader Travassoli is absolutely superb. Highly recommend his course.

I had a wonderful experience learning about aligning your business, Brand and Behaviour through this course. Really enjoyed Professor Tavassoli's way of teaching and felt super connected through this MOOC!

excellent course, Excellent Professor Tavassoli! I'd like to apply to an undergraduate course but I have no economic possibilities at the moment. Thank you for all, Professor Tavassoli!

Giovanna Castellana

It's been a while since I don't enjoy learning so much! ❤️ I'm delighted to have concluded this insightful course, where every module was a masterclass from Professor Nader Tavassoli. Highly recommended!

This is my first course on coursera and my first completion too. Definitely gave me a good impression towards coursera. The course outline,topics espcially the use of case studies and example was spot on.

The lecturer is fantastic! He is easy to understand, gives plenty of interesting examples and manages to hold the listeners attention. Content of the course is also excellent. I´m glad I joined this MOOC!

It was a revealing experience, as a hospitality professional it can be very helpful and provide ideas on better ways to create experiences, improve consumer's journeys and even explore other career paths.

The examples, Peer graded assignments and also the interviews with different corporate leaders was overall a great experience. Special thanks to Prof. Nader Tavassoli for making it so simple to understand

Excellent program, interesting explanation and content that touches my needs. The program will make me look at the brand in a different way. I thank the trainer and the platform for this valuable course.

I am very impressed with the user experience and content of this course. Professor Nader Tavassoli managed to bring relevant information in a very clear way. I'll definitely take other courses like this.

I had a good experience learning from the London school of business through coursera . I got to know new things from the course which might help in my future business so I thank you for this opportunity.

This was a fantastic course with tonnes of examples, lot of interesting topics and beautiful explanation. This course also helped me to understand the importance of aligning business, brand and behavior.

This course has been one of the best decisions that I've ever done. The amount of information delivered, topics, interviews and examples were great and beyond to my expectations. 100% super recommended.

This course is an eye opener as to the mistakes most corporations make with regards aligning their business, brand and behavior. My sincere gratitude to Prof Nader Travassoli for putting this together.

Without a doubt, one of the best courses I have taken, a lot of work, reflection and new friends. Thank you Phd Dr Nader Tavassoli for sharing so much experience and knowledge. See you at the next one.

This course provides a broader vision of what a brand really is, traditional strategies aimed at customers are not enough. It is necessary to look within the company to align and strengthen the brand.

Nader Tavassoli, you taken this MOOC to a new level of excellence. You have not only shared knowledge but also your love for your profession. You are an inspiration for all of us. Thank you very much!

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

Very well defined course with a great Instructor. The learning was significant and I look forward to more courses. This course willd efinitely help me upgrade my skills and perform better at my job.

I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.

AWESOME! Not just another Brand course but actually some really refreshing and insightful aspects. I really liked the assigments forces you to reflect on the classes diffrently than just the quizes.

Loved the approach, found it really interesting as most concepts were explained using case studies. Would highly recommend this one to anyone who is interested in understanding the concept of Brand.