excellent professor to start with. His lectures, the interviews he provided, his assignments were so on point - i am done knowing that i got so much more than just reading a book about this topic.

Very Interesting and fun course and great explanation by the instructor. Just the interview videos were a bit too many and too long which could be reduced.

Overall had a great time doing this course.

If you're a newbie, this course is perfect, if your're a professional, this course is an awesome refresher and if you're a brand manager, this course will help you understand your brand even better

Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.

I recommend this course to everybody who want to learn about brand management. I learned that why brand is important, how can i measure our brand health, ipmortance of brand behaviour and so on.

What a great customer experience to have taken this very exciting course, with relevant information and quality speakers. I learned a lot about brand management. Thanks to the University of London

Immensely grateful to the teacher for sharing their knowledge in the most didactic way possible! Excellent agenda and great handling of the subject. I hope it is not the only brand course I teach!

I have really enjoyed learning about brand management as it opened my mind to why some things happen in the world of business. The possibilities this course has opened for me are limitless. Viva!

Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.

It was outstanding, as an Iranian, I have been fully satisfied with Mr. Tavassoli's great expertise in his field, I have learned a lot and may the best happens to all those who passed the course!

I enjoyed the course because it is very practical and entertaining. I am very disappointed that some people do not take it seriously as I encounter a good number of plagiarism in the assignments.

An excellent course which gives you insights about how to bring alignment between the 3B's of a company by the professor who gives apt examples which helps you to understand the concepts better.

The course was well crafted and put together, and the professor was a delight to watch! Even the assignments were very engaging and I had fun doing them! I sure do feel like I have learnt a lot!

All of the concepts were explained well with examples and the interviews gave the insights of how various companies operate and use different strategies. Overall it was good learning experience.

The professor is the top. Maybe he could be a bit more deeply analyzer in some aspects. Overall, this is the best course you can find if you are not familiar with the economics-managerial world.

Delighted to be a part of this informative course. This course is conceptually very strong due to great case studies, industry specific interviews, perspectives and industry insights it offers.

I recommend this for anyone interested in branding, professor Tavassoli's approach is eye-opening, he has a gift for delivering that makes it very pleasant to participate in this 5 week course.

Very clearly laid out key concepts of brand and branding. This MOOC would be helpful for someone who wishes to have a better understanding of what a brand means from a high-level perspective.

Very well structured, the teacher is a nice one, i really enjoyed some of the interviews aswell, overall an excelent experience for someone interested in marketing and in company health aswell

The course categorically covers all the relevant metrics of Branding in all aspects of Business. Very relevant examples with lots of learning. Its the best virtual training for aspiring ones!!

Very great thoughts put by Prof. Nader Tavassoli especially the concepts he brought to the class accompanied by metaphors and props are praise worthy to connect the concepts.. Thank you sir.

Mr. Nader Tavassoli did a really great job in accordance with the profound impact on the way we do business. If someone would like to dig deeper in the Branding field, the course is a must!

The more I say the less it signifies the immense knowledge and experience I had from this mooch. A very big thanks to the coursera team for providing me the opportunity to go for the course.

Nader Sir taught all the concepts with examples and this add picture to my understanding and gave many new learnings about the topic.Thankyou Nader Sir & Coursera for such an awesome course