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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,596 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2301 - 2325 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Joel T S

Sep 14, 2020

Great Course

By Jasmine S

Aug 3, 2020

Great Course

By Salman K

Jun 28, 2020

Great Course

By Sayeda R

May 21, 2020

Nice course.

By RAMEEZ A K

May 9, 2020

great course

By Prini D

May 3, 2020

Great Course

By Ekaterina

Apr 27, 2020

I recommend!

By Rudy G

Apr 27, 2020

Great method

By Quiterie V

Apr 3, 2020

g

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By Mahmoud A

Mar 12, 2025

really good

By Mohammed A B S

Sep 16, 2023

nice course

By Anh b T

May 11, 2023

Nice course

By resat b

Mar 8, 2023

Good work !

By Gautam B

Feb 25, 2023

Good course

By Mbali N

Jan 30, 2023

exceptional

By Russel

Nov 27, 2022

Excellent!!

By SAMET M

Nov 1, 2022

veryyy good

By Rahul b

Sep 22, 2022

Insightful

By Ngân N K

Aug 7, 2022

good course

By Mili G

Jul 14, 2022

nice course

By LAKSHMI S B

Jul 1, 2022

exexcellent

By Ahmed m M

Jun 23, 2022

Its Helpful

By Richard O

May 4, 2022

EXCEPTIONAL

By liao

Apr 20, 2022

good lesson

By Kendreana K

Feb 3, 2022

good course