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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,596 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a
promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your
own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as
being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter"
along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an e...
...

Top reviews

SS

May 24, 2023

To be honest really i will miss the wonderful teacher. the way he took the class and explanation was outstanding. i recommend learners to take this course to have the clear idea of Brand Management.

SS

Apr 19, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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2326 - 2350 of 2,724 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By RIN -

Jan 29, 2022

INTERESTING

By Long V

Oct 24, 2021

Good Course

By Budi S

Sep 5, 2021

Recommended

By Tri W P

Apr 21, 2021

good course

By Marta J

Mar 28, 2021

Excellent !

By Claudio I C L

Feb 24, 2021

Buenisimo!!

By Ruturaj S S

Jan 24, 2021

Nice Course

By Bintang P

Nov 30, 2020

Good course

By Agnieszka N

Nov 29, 2020

Great MOOC!

By lerato m

Sep 28, 2020

exceptional

By Samriddha G

Jul 25, 2020

Excellent !

By Sathurshini Y

Jul 3, 2020

Very useful

By Nishchay R

Jun 26, 2020

Really good

By Sudarshanam H

May 14, 2020

Good course

By shivam M

Apr 24, 2020

Loved it!!!

By Hamad M S A N

Apr 22, 2020

Good course

By Irene Z

Mar 15, 2020

Insightful!

By Ashish B

Jun 18, 2018

nicely done

By Dobromir D

Mar 27, 2018

Eye-opener!

By GABRIEL O

Apr 23, 2025

Excelente!

By Ana G

Oct 9, 2024

Gran curso

By Buğra Y

Sep 1, 2024

Beneficial

By Mahmoud M S Q

Mar 28, 2022

OOD COURSE

By pujan k v

Feb 22, 2022

Must learn

By Ramunė M

Jan 30, 2022

Thank You!