It's not that great. The content for the first two weeks is amazing. There are podcasts hidden in the options of downloads, that I couldn't even find and getting peer-reviewed assignments corrected is a pain in the ass with bogus reviews all over and the forums are filled with students begging to have their assignment corrected. Just skip the course if you can or audit the first two weeks for videos, if needed.

It started off quite good. However, this is directed towards people who have no business experience. If you are already a business owner, then it begins to become quite irrelevant. The coursework is just tedious, especially if you have already looked at this stuff for your own business. Couldn't bring myself to complete the course past week 4, because of how tedious and irrelevant it started to become.

Unless I missed something the videos did not say to go to downloads for the podcasts. The admin told me to do so after I contacted them.

And, the assignment instruction could have been a bit clearer. For example, my interpretation of the assignment was to do it on ONE page, save as PDF, and submit. But the paper I reviewed was the PDF Worksheet outline filled out and re-saved as a PDF.

This is a good course if you are already employed in a role. I am currently unemployed so some of the assignments were not relevant for me. I also thought that whilst the materials were useful and well put together - they were also too long and laborious making it hard to complete and boring. The course could use some real life examples of how to complete assignments with samples etc.

The disadvantage of this course is the podcast that you provided. It has just voices. You should make subtitle of the whole podcast for non english speakers to listen more clearly. Sometimes the podcast without images or video is kind of boring and not effective. Btw, this course has a good point and cover almost all of good lessons that content marketers should know.

The content of the course is very good till week 3, the assignment is very confused and there is no an example or a case study to teach us how to make Empathy map, mapping customer's journey and experience map.

In terms of podcasts, I prefer if there are videos instead of it or at least if there is a transcript for podcasts to make it more easy to understand.

There is a lot of good information in this course and it had a good overview of content marketing. However, the course ebooks and podcasts are often long and meander a bit. I would have preferred the information to be more summarised rather than long and conversational. The videos were quite good though. Overall, I would recommend the course.

A good course if you want an intro to the basics of content marketing. The course stresses the importance of concise, direct copy but many of the e-books we had to read contained very tedious explanations. Finally, the course contains a few MP3 files with no transcripts which may be challenging for those with specific learning needs.

Even though the content of the course is good, it gets too basic sometimes. I was looking for something more specific, but from time to time, it started to talk about the basic foundations of marketing. Because of that, sometimes it felt kind of disperse. Also, the readings had almost no relevance when taking evaluations.

The peer-graded instructions could have been more clear. A sample of how it should be done should be provided to make understanding better. I had a nice time learning with Sonia Simone. I found only the instructions quite confusing rest was up to the mark. Thank you, Coursera and UC Davis for such a great opportunity.

Mixed reviews. I though the video presentations were great, made me think about content in a new way. However, I did not like the segments where they mixed in 1 minute videos and then 15 minute podcasts, pick a format and stick with it, Also the assignments need tightening up, instructions were very vauge

Very well presented and lots of learning points that can be applied to the real world, but the content in it seems clickbait-y sometimes. Lots of unnecessary information present in some topics and I'm afraid the course needs updating to 2019 since a lot has changed in 5 years.

Course provides a lot of useful information via lessons and outside reading material, but it is content marketing material on it's own for an agency. Most of the podcasts vaguely mention the subject of the conversation but don't dive into it. I think is a good start.

for such course the most useful for me would have been the examples of writing styles/stories that correspond to the theory of the course. I found myself wondering on many occasions that I am not sure how I should write to be more impactful. Theory was good though.

I was hoping to take this course to learn about content marketing and to be able to use this in future jobs. I got a few videos in only to find out this is a course that teaches you to build your own website. This is not what I was wanting to learn about.

I like the knowledge attained from this course, but my two issues were that some of the content seemed locked at times and the due dates of each assignment and quizz were inaccurate...it said 5 weeks but it seemed like it was forcing me to finish in 3 .

The information was good but most of it was simply podcasts turned into mini lectures. I am a visual learner and I like to see people doing things and learning, during this class a lot of it was just listening and reading so it wasn't as engaging.

The course content was very large specially too much PDF to read and using podcast into the main topic like empathy map and experience map i would say its not acceptable. so my recommendations is some balance needed

It was good but it got unfocused at times. It was teaching us to be tight and single-minded in our content, but it meandered and repeated itself in under-scripted segments, especially the podcasts. Ironic really.

Very generous in providing more resources in content marketing. Though, not all videos are available. I needed to still research on topics on my own. But this course will help me a lot in setting up my website.

Muchos podcast en ingles, para los que no dominamos el ingles al 100% se nos complica. Pude completar el curso ya que contaba con conocimientos previos por anteriores cursos de Content Marketing

The course has a lot of information and it's really complete but most of the information is presented in really long pdf. I would have loved to have more videos talking about practical cases.

The content of the course is very good, but the way it is delivered is not

The long boring podcast and the inaccurate estimated time of the readingsare the main negative points

Sonia Simone mentions several podcasts during her lectures which could not be found anywhere ...

There was more reading material which made the course boring at certain times...

Too Much reading , sometimes it's misleading and not organized

the mp3 audios are so boring, sometimes the quailty is low i had to search for the same topic to learn