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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
4,652 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

HM

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A very good course and gave me lots of new insight about the matter.

I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.

MM

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Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

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1451 - 1475 of 1,514 Reviews for The Strategy of Content Marketing

By Ayisha L

•

May 6, 2020

Good! But, there were lot of books you had to read as quoted and very less video engagement.

By Elizabeth L M

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Apr 30, 2020

The course was quite thorough, but the materials often repeated themselves.

By Mandy W

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May 18, 2020

Lots of good information, could def trim the fat. Its very repetative.

By Parth B S

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May 26, 2020

First 2 Weeks are okay...

Audio podcasts are boring from third week...

By Katrina M

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Aug 9, 2020

Not very thorough on what to do and how to execute what you learn.

By Soraia M

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Apr 17, 2020

It was a good experience to update my marketing knowledge

By Sujit D

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Jun 10, 2020

This course is very important in marketing sector..

By vinodkumar

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Dec 11, 2018

Good one, Good for beginners for content writers.

By Khoi N

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Sep 21, 2021

Should include more about digital video

By yasmeen o m

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Sep 19, 2022

too many podcasts with no point

By Sally P

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May 24, 2020

Lots to read, little practise.

By yash t

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Apr 26, 2020

it should having more stuff

By MUHAMMAD A Q

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Jan 24, 2020

It can be more interactive.

By Ranjith R

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May 8, 2020

Couldn't find the podcast

By GiuliaTubiello

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Aug 3, 2020

Loved the readings.

By Neehal B

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Sep 15, 2020

It was average

By Sajjad m z

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Apr 18, 2024

certificate?

By VICTORIA J

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Oct 27, 2022

interesting

By Mau U L

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Mar 13, 2024

a bit basic

By Santiago B

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Aug 30, 2024

NORMAL

By Hasib U

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Jul 5, 2020

good

By ZHANG Y

•

May 28, 2019

DONE

By ديانا م م ا

•

Sep 11, 2024

تمت

By Alex D

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Jul 2, 2020

https://www.coursera.org/learn/content-marketing/discussions/all/threads/cSLsGjdHQYui7Bo3RwGLdg/replies/iGnP1tusQHapz9bbrDB2Cg

Quite literally the worst course of all time. I really tried to enjoy this course. I poured time into and read the readings but I've just come to the conclusion that you can live without it. A complete waste of time done by Sonia Simone who just can't wait to provide and bestow gargantuan and colossal praise on her lord and savior, the king of content marketing himself Mr. Brian Clark!

My god that was dreadful, he's a man with a blog that Jesus on a surfboard. Not exactly the gold standard for unique individuals. But this is not hate for Brian, he seemed like a normal person in the dreadfully boring podcast sessions that you'll be required to sit through.

For a course that talks about engaging your audience they sure did their best to make it as bland and unoriginal as it could have been. Please do much better next time. You have a good base, just a flat out terrible way of executing.

By Nick A

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Jul 11, 2023

There are two reasons why I rated this as 2*. Firstly , this shows that great content does not necessarily equal a course. The content in the course is top notch, but it is mostly delivered in a series of podcasts rather than in a structured lesson format. What's more the assignments don't always match. Probably worst of all, it is far too easy to pass the course. The multiple choice quizzes just require common sense. I passed module 5 without listening to any of the content. The peer-assessment are an absolute joke. I was graded 100% by my peers and my submissions were weak. 12 of the 14 submissions I peer-reviewed were terrible, but I bet they all passed with 100% too (or at least they were by others except for me). Passing this course is uttelry meaningless, but if you have good self-study skills, a student could, if they chose, learn a lot from the content