SP
Aug 7, 2022
Good course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.
JC
May 25, 2020
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
By Cosmos
•Feb 21, 2021
The course is exceptional, I have learned so many things regarding marketing, content writing and strategic use of it. There were amazing exercises to understand profiling my niche and how to write compelling headline. Each and every piece of knowledge was great. For this I gave 2 starts, I would have given 5 stars if the author of the content would not have attacked and profiled my country, Romania in the content, with allusion that Romania is a country of IT law infringers. THIS IS HIGHLY UNETHICAL, RACIST AND PREJUDICIVE AGAINST MY COUNTRY. I am surprised that Coursera did not react till now to change anything in this direction. Maybe because this kind of talk is highly approved and accepted.
By Jessica
•Jun 7, 2020
I really wanted to like this course and thought it would teach me some new insights. While Sonia Simone is a engaging teacher, I was disappointed with the overall course content.
The course is very time consuming and the podcasts plus the readings (several e-books per week, sometimes as long as 142 pages) are not accounted for in the time pad. Making the time needed to invest, much higher than expected.
The assignments seemed difficult compared to the level of the course materials, and it seemed like a lot of students (on the forums) were struggeling with the assignments as well.
By Richard S
•Aug 10, 2022
There is definitely some good information in here, but it's not presented in a clear and concise way. The course is actually taught by CopyBlogger, not UC Davis. Many of the lessons are podcast format interviews, which are hard to follow and contain lots of fluff. The reading material is just repurposed CopyBlogger PDFs, which, again, aren't clear and concise. The material in this course could have been condensed to probably just 1 week's worth of real-world applicable material. There are other marketing courses on Coursera that are a better use of time.
By Lourdes P
•Sep 9, 2024
El curso está genial, pero al ser en inglés me ha costado mucho seguirlo. De hecho, los podcast no he podido escucharlos, por lo que el aprendizaje se me ha quedado corto. La fórmula de que los trabajos los evalúen otros compañeros tampoco me parece muy adecuado, porque la mayor parte de ellos están en inglés y, ni yo entendía muy bien algunos de ellos, ni algunos compañeros entendieron los míos.
By Rebecca T
•Aug 23, 2021
Dated content from 2016. Readings were a bunch of pieced-together old copyblogger blog posts. Repetitive rehashed content used for muliple "lessons". No "instructor" interaction. Discussion boards unmoderated and riddled with spam. "Peer"-reviewed assignments process does not work. You get what you pay for ( it's a free course). This class made me feel taken advantage of and sad. Just say no!
By Skylar C
•Jun 8, 2020
The materials are quite old and have a lot of dead links. The assignments could be clearer. Especially as the teacher no longer works at Copyblogger, this feels a bit outdated and ready for some improvements.
I do like a lot of the materials and I think it did help me a lot- but that's all the more reason why it could stand to be refreshed.
By ALLI O .
•Jun 10, 2020
my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.
By Shaun S
•Sep 1, 2022
The peer assignment in chapter 4 was ridiculous. I passed everything else with no problem, but rewrote the peer assignment 4 times and still had students giving me a 3, no opinion, with no response as to why they gave me this response, or as someone did, paste in some jibberish as a response.
By debingsu
•Jul 5, 2020
a. I wish the podcast could be seamless integrated in the learning process. *Looks like it is not empathetic to users.
b.TLDR. A lot of materials, from the blog or pdf, just wayyyyy too long and not to the point.....Give me some examples....
By Oleksandra
•Jan 29, 2021
I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.
By Alex M
•Jan 12, 2023
Assignment directions were not clear. It was hard to connect the empathy map with the directions and expectations of this course. The content itself was just recycled statements and overly repetitive.
By laura t
•Apr 6, 2021
mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.
By Celeste C
•Dec 26, 2023
First two weeks were ok and kinda useful but repetitive. Week three was ultra repetitive and couldn´t even finished the course because it was so boring, sorry.
By Oyku S O
•Dec 4, 2024
Content is weak and too broad. More than a course content, it was a podcast between two people who just talked about their own past experiences.
By Abhiman S
•Jun 11, 2020
Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.
By Elizabeth N C
•Sep 23, 2021
It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case
By LAURA D A
•Jul 19, 2020
The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.
By Nicolas P
•May 15, 2023
Why use a podcast to explain the most important part of the MOOC and make an assignment based on that?
By Hooman D
•Apr 6, 2022
The course has some strong materials in there, but it's too disorganized to make any sense.
By maheshi n
•Jan 31, 2023
videos are not helpful and content also need more description
By Pierluigi L
•Aug 12, 2020
interesting and rich in content, but absolutely dispersive!!!!
By Benito V
•Aug 31, 2021
Taking a while to get anywhere of relevance to me.
By Justin D
•Jan 13, 2022
Very glitchy course with some missing videos.
By Emily R
•Jun 18, 2020
Quite basic and not especially engaging.
By laumadrid:3
•May 20, 2024
necesito la certificacion