Content Marketing Specialist: What They Do and How to Become One
September 25, 2024
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Recommended experience
Beginner level
A foundation of basic business principles is recommended. Strong critical thinking and exceptional communication skills. Digital literacy is crucial.
Recommended experience
Beginner level
A foundation of basic business principles is recommended. Strong critical thinking and exceptional communication skills. Digital literacy is crucial.
Develop Customer-Centric Marketing Strategies
Learn Digital Marketing Techniques
Understand and adapt to the evolving hospitality landscape
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December 2024
5 assignments
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This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.
This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.
7 videos3 assignments
This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.
7 videos2 assignments
Dubai College of Tourism (DCT) was established by Dubai Department of Economy and Tourism (DET) to be a world-class vocational college that provides innovative, accessible and exceptional education and training that supports people to enter, enhance or advance within the tourism industry in Dubai. Our courses are focused on the essential skills in the tourism and hospitality sectors. We aim to impact learners globally, fostering a strong talent pipeline and cultivating a new generation of tourism professionals possessing the skills and knowledge to thrive in this dynamic landscape.
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Yonsei University
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Dubai College of Tourism
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Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Financial aid available,