What Is Email Marketing?
November 5, 2024
Article · 10 min read
This course is part of Multichannel Marketing - Email, Content and Mobile Marketing Specialization
Instructor: Simplilearn Instructor
Included with
Recommended experience
Beginner level
Beginner
Recommended experience
Beginner level
Beginner
Master email marketing fundamentals
Create and optimize targeted campaigns using Mailchimp
Design effective email templates, forms, and newsletters
Implement automation and A/B testing to enhance campaign performance
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December 2024
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This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth.
By the end of this course, you will be able to: - Understand Email Marketing Fundamentals: Grasp the key objectives, importance, and legal aspects to build a strong foundation. - Develop Growth-Focused Strategies: Craft effective welcome, promotional, and sales emails that significantly boost business growth. - Master Mailchimp for Audience Management: List, segment, and manage audiences effectively, and create targeted email campaigns using Mailchimp. - Design Impactful Email Templates: Create compelling templates, forms, newsletters, and pop-ups that enhance audience engagement and conversions. - Implement Advanced Automation Techniques: Automate campaigns, manage subscriber follow-ups, and execute drip campaigns with Mailchimp's tools. - Optimize Campaigns with A/B Testing: Use A/B testing to analyze and refine your email strategies, ensuring maximum impact and effectiveness. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.
This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.
52 videos5 readings5 assignments
This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.
1 reading2 assignments
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To become an email marketer, start by learning the basics of digital marketing and email campaign strategies. Enroll in an email marketing course to gain hands-on experience with tools like Mailchimp, and build a portfolio of successful campaigns to showcase your skills.
While formal qualifications are not always required, a background in marketing, communication, or digital media can be beneficial. Practical experience with email marketing tools, analytics, and campaign management is crucial for success in this field.
The cost of an email marketing course varies depending on the provider and course depth. Prices can range from $50 for a basic course to $1,000 or more for comprehensive programs with certifications and hands-on projects.
The salary for an email marketing job can vary based on experience and location. Entry-level positions typically start around $45,000 per year, while experienced professionals can earn upwards of $70,000 to $100,000 annually.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.