The "Foundations of Strategic Communications" course equips learners with the skills to master professional, technical, and leadership communication strategies. By completing this course, participants will be able to analyze audiences, craft effective messages, and adapt their communication style to fit organizational cultures. Key learning outcomes include enhancing emotional intelligence, improving listening and nonverbal communication, and overcoming common communication barriers. Learners will also develop leadership communication skills, enabling them to influence and foster collaboration in both team settings and external engagements.
Foundations of Strategic Communications
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Foundations of Strategic Communications
This course is part of Strategic Communications in Technical Organizations Specialization
Instructors: Paul Huckett
Included with 
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
15 hours to complete
3 weeks at 5 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand how to analyze and adjust messages to suit diverse audiences effectively.
Learn to apply leadership communication models to influence and lead teams.
Develop strategies to manage conflict and enhance clarity in workplace communications.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2024
Assessments
12 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Strategic Communications in Technical Organizations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 5 modules in this course
The "Foundations of Strategic Communications" course provides students with essential skills for effective professional and technical communication across leadership, interpersonal, and group settings. It focuses on teaching students to analyze audiences, adapt to different organizational cultures, and apply emotional intelligence to improve communication outcomes. Through hands-on exercises, students will strengthen their listening, nonverbal, and writing abilities, while developing strategies to overcome communication barriers in various professional environments.
What's included
3 readings
In this module, we will discuss communications within the context of a technical organization. We will explore the components of communication and assess how ineffective communications affect technical teams and business operations.
What's included
3 videos3 readings3 assignments2 plugins
In this module, we will discuss how effective communications require an understanding of the audience. We will explore ways to analyze your audience and consider how to use this information to influence your communication strategy, regardless of the medium or method of communication (i.e., written or verbal).
What's included
2 videos2 readings3 assignments3 plugins
In this module, we will explore the components of organizational culture and their relevance to communications, with specific emphasis on the mission of the organization. We will examine approaches for communicating as a leader within an organizational culture, including asking powerful questions as a means of increasing engagement.
What's included
2 videos3 readings3 assignments3 plugins
In this module, we will explore communication styles within the context of a technical organization. You will evaluate your own communication style and work collaboratively to find common barriers in communication.
What's included
3 videos3 readings3 assignments2 plugins
Instructors
Offered by
Recommended if you're interested in Business Strategy
Emory University
Arizona State University
University of Colorado Boulder
Ludwig-Maximilians-Universität München (LMU)
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
New to Business Strategy? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.