¡Las empresas familiares son indispensables en la actualidad, sin embargo, es de suma importancia conocer las herramientas y las estrategias de éxito que les permitan trascender en un entorno competitivo, es por ello que este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores prácticas, teniendo en cuenta los modelos de emprendimiento e innovación, para aprovechar las fortalezas de la empresa familiar, para que esta crezca y trascienda de generación en generación.
Fundamentos del emprendimiento en la empresa familiar
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Fundamentos del emprendimiento en la empresa familiar
This course is part of Empresas Familiares Specialization
Instructors: Luis Antonio Marquez Heine
Included with 
Gain insight into a topic and learn the fundamentals.
Advanced level
Designed for those already in the industry
22 hours to complete
3 weeks at 7 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender y aplicar las mejores prácticas en la empresa familiar
Distinguir los modelos de emprendimiento e innovación
Implementar las tendencias en emprendimiento en la actualidad en tu emprendimiento
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
17 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Empresas Familiares Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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Share it on social media and in your performance review
There are 5 modules in this course
A lo largo de este tema, conocerás el modelo STEP el cual te ayudará a entender cómo las siguientes generaciones pueden potencializar la empresa familiar con nuevos emprendimientos, el apoyo de los integrantes de la familia y el liderazgo de la empresa.
What's included
2 videos14 readings4 assignments1 discussion prompt
Bienvenido al tema 2 del curso de Fundamentos del emprendimiento en la empresa familiar. A lo largo de este tema comprenderás los tipos de innovación que existen y que impactan en las empresas familiares y cómo las megatendencias influyen en el entorno y desarrollo de una empresa familiar.
What's included
2 videos7 readings3 assignments1 discussion prompt
¿Sabías que la ideación es a menudo la etapa más emocionante en el desarrollo de un proyecto? A lo largo de este tema conocerás diferentes herramientas para la ideación, así como también, una metodología y una técnica para llevarla a cabo. De igual manera, te presentaremos herramientas para la validación del producto o servicio en el mercado.
What's included
2 videos6 readings3 assignments1 discussion prompt
A lo largo de este tema comprenderás cómo el reconocimiento de la oportunidad se centra en el cliente, siempre y cuando se tenga límites y orientación a resolver las necesidades del cliente. Además, conocerás cuáles son los elementos importantes para generar un modelo de negocios.
What's included
2 videos7 readings3 assignments1 peer review1 discussion prompt
A lo largo de este tema conocerás una herramienta para demostrar emprendimiento a inversionistas, clientes y socios llamado “Pitch Deck”; de igual manera conocerás conceptos, modelos y herramientas para el desarrollo del intraemprendimiento en la empresa familiar.
What's included
2 videos7 readings4 assignments1 discussion prompt1 plugin
Instructors
Offered by
Recommended if you're interested in Entrepreneurship
Universidad Austral
Universidad Nacional Autónoma de México
Pontificia Universidad Católica de Chile
IE Business School
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