Dive into the world of AI-driven marketing with the 'Harnessing HubSpot AI for Intelligent Marketing Success' Guided Project. Tailored for marketers, business owners, and digital marketing enthusiasts, this 1-hour course empowers you to master HubSpot's free AI tools for creating compelling content. Discover how to craft engaging blogs, effective emails, and high-converting landing pages, all integrated into a robust marketing funnel.
Give your career the gift of Coursera Plus with $160 off, billed annually. Save today.
Recommended experience
What you'll learn
Be able to identify and understand the key AI tools in HubSpot for marketing funnel optimisation, focusing on their functionalities and applications.
Be able to apply HubSpot’s AI tools, such as the AI blog post generator and marketing email tool, to create engaging, AI-driven marketing content.
Be able to integrate the AI-generated content into different stages of a marketing funnel within HubSpot, to attract, engage, and convert customers.
Skills you'll practice
Details to know
Add to your LinkedIn profile
Only available on desktop
See how employees at top companies are mastering in-demand skills
Learn, practice, and apply job-ready skills in less than 2 hours
- Receive training from industry experts
- Gain hands-on experience solving real-world job tasks
- Build confidence using the latest tools and technologies
About this Guided Project
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
Explore HubSpot Free AI Tools & Build Marketing Funnel Plan.
Using the HubSpot AI Blog Tool to Create Compelling Content.
Using the HubSpot AI Email Tool for Effective Communication.
Using the HubSpot Landing Page Tool for AI Enhanced Conversions.
Integrate all created elements into a cohesive marketing funnel.
Recommended experience
- Basic Digital Marketing Knowledge
- Content Creation Experience
- Familiarity with CRM/Marketing Tools
- Analytical Skills
- HubSpot Account
6 project images
Instructor
Offered by
How you'll learn
Skill-based, hands-on learning
Practice new skills by completing job-related tasks.
Expert guidance
Follow along with pre-recorded videos from experts using a unique side-by-side interface.
No downloads or installation required
Access the tools and resources you need in a pre-configured cloud workspace.
Available only on desktop
This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.
Why people choose Coursera for their career
You might also like
University of Virginia
University of Virginia Darden School Foundation
Coursera Instructor Network
Emory University
New to Marketing? Start here.
Open new doors with Coursera Plus
Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
By purchasing a Guided Project, you'll get everything you need to complete the Guided Project including access to a cloud desktop workspace through your web browser that contains the files and software you need to get started, plus step-by-step video instruction from a subject matter expert.
Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.
Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.