"Introduction to Hospitality Management in the 21st Century" is a comprehensive beginner-level course designed for individuals interested in pursuing a career in the hospitality industry. This course offers a deep dive into the ever-evolving world of hospitality management, providing learners with essential knowledge and insights. Through a historical lens, contemporary challenges, and future-oriented discussions, participants will develop a well-rounded understanding of key concepts, strategies, and innovations that drive successful hospitality management in the modern era. This course is ideal for aspiring hospitality professionals, recent graduates, or anyone seeking to enter this dynamic field.
Introduction to Hospitality Management in the 21st Century
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Introduction to Hospitality Management in the 21st Century
Instructor: Marta Sotto-Mayor
4,437 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.7
(46 reviews)
Beginner level
Recommended experience
8 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Identify key historical developments that have shaped the evolution of the hospitality industry.
Recognize the fundamental principles and core concepts of hospitality management in the 21st century.
Analyze current challenges and opportunities in the hospitality sector and project strategic solutions.
Anticipate future trends and innovations that are likely to impact hospitality management.
Skills you'll gain
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Assessments
4 assignments
Taught in English
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There are 4 modules in this course
In this introductory lesson, we will explore the historical roots of hospitality, tracing its origins in ancient civilizations and its evolution through the Middle Ages. We'll also examine the significance of hospitality in today's society and economy, understanding its role as a service industry.
What's included
13 videos4 readings1 assignment2 discussion prompts
In Lesson 2, we will delve into the diverse ecosystem of the hospitality industry. We'll cover various types of hospitality businesses, such as hotels, restaurants, and event planning. Additionally, we will explore the guest-centric philosophy, emphasizing the importance of prioritizing guest satisfaction and effective communication.
What's included
15 videos2 readings1 assignment2 discussion prompts
Lesson 3 will take you through the contemporary landscape of the hospitality industry. We'll discuss the impact of the digital era, technological advancements, and modern challenges such as sustainability and cultural sensitivity. You'll learn how to navigate the digital landscape and adapt to changing demographics.
What's included
14 videos2 readings1 assignment2 discussion prompts
In Lesson 4, we'll fast forward to the future of hospitality management. We'll discuss the role of artificial intelligence in enhancing guest experiences, sustainable practices, and the design of immersive guest journeys. You'll be prepared to anticipate and embrace the innovations that will shape the industry.
What's included
14 videos2 readings1 assignment2 discussion prompts
Instructor
Instructor ratings
4.3 (15 ratings)Offered by
Recommended if you're interested in Leadership and Management
Coursera Instructor Network
Queen Mary University of London
Automatic Data Processing, Inc. (ADP)
University of North Texas
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Learner reviews
4.7
46 reviews
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Showing 3 of 46
Y
4
Reviewed on Aug 10, 2024
could have also focused on smaller hotels that don't have enough resources to provide to the guests
RS
5
Reviewed on Oct 14, 2024
Very useful course with comprehensive coverage of all the important topics
JM
4
Reviewed on Apr 11, 2024
Thank you so much for providing this free service.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.