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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
5,891 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

PM

Mar 1, 2017

What a great resource for both Fashion and Business Students around the world. I am a student in London using this resource to further my knowledge and Iove it. I will continue using and supporting.

VK

Jan 30, 2020

It's a great course for those who'd like to understand the the way fashion industry is organized; what's the key factors in marketing of fashion and luxury brands; what's important in communication.

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376 - 400 of 1,413 Reviews for Management of Fashion and Luxury Companies

By sarah e c

Mar 13, 2020

Very detailed course which gives a good understanding from managerial side of companies. Many slides provided for clear learning.

By somontgomery

Aug 25, 2020

Absolutely wonderful! I'm not even in this field and I had a great time learning about this. I want to learn more! Thank you!

By Adja D

Jun 20, 2020

So great to learn and i still need to look at some videos but it really helped me understand better the fashion world. Thank You

By Giulia F

Apr 15, 2020

captivating and stimulating.I knew a lot of new aspects of fashion and my idea about that has changed in many respects.Thank you

By Rutuja J

Sep 25, 2018

Very thorough and detailed for an online course! The lecture slides, additional interviews and reports are an excellent feature!

By Valeriy K

Jan 4, 2018

Great course! Thanks a lot! Loved the interviews with major brands. I would definitely take another course from this university.

By 한명윤

May 13, 2024

It was really great time to study with nice two professors. And every exams were useful to me. Lastly, it was totally exciting!

By manasa y

Jun 21, 2021

This course is one of the best courses I have ever enrolled. It gives you clear insights about the fashion and luxury companies

By Shawna B

Mar 31, 2021

Its was terrific. I had hoped that it would have had more about brand management but it offered information that was relatable.

By Anita A

Mar 19, 2020

This course is really interesting with a lot of information.I encourage everyone who has an interest in the Fashion to take it.

By Omar M

Nov 24, 2016

The course is practical and very useful. The instructors are amazing. I strongly recommend it . Thank you Bocconi and Coursera.

By Iva B

Aug 13, 2022

Excellent course! I had a feeling I was Bocconi University's student undertaking one of their modules. Loved it, learnt a lot.

By Samridhi R

Jan 9, 2021

Very well structured course, the instructors are great. In detail description and explanation. Need more fashion courses here.

By Oana A

Jun 8, 2020

This course is so interesting and complete! Is easy to understand even for

not native english speakers. I highly recommend it!

By Chiara M

Apr 11, 2020

It is a really good course, i should recommend it to everyone. The only suggestion i would like to give is to keep it updated.

By suselle g

Dec 6, 2016

A very good course. It is greatful the knowhow of its instructors and the great quality of information and lectures. Thank you

By Barbra H C

Oct 27, 2015

Realmente ame el curso!

los contenidos simples y facilmente explicados, el unico problema es que los quiz estaban malos a ratos

By Crystal

May 23, 2022

The course is easy to understand and you won't regret taking this lesson and learning different aspects of the fashion world.

By blanca a

Oct 19, 2020

Really inspirational, full of examples and easy to follow! I would recommend it to my friends who are interested in fashion:)

By Juliana N C

Sep 22, 2020

Great course! I'm a fashion student and learned so much about management and luxury, which wasn't really mentioned in school.

By Duong N

Jun 24, 2018

The course is disigned perfectly for the first step to Luxury & fashion management. I love the course because of casestudies.

By Юношева Е А

Nov 11, 2016

Thank you very much for the opportunity to improve my knowledge in different spheares of life! Really priceless expirience :)

By Suramya S

Jan 28, 2021

The course provides with detailed process and case studies and reports related to the management of fashion and luxury world

By lela t

May 20, 2020

An amazing course where the theory notions are associated with case histories useful for practical activities. Recommended.

By Srinivas L

Apr 27, 2020

This course does give a lot of insight into the Fashion and Luxury segment of the world. Learnt new things in this spectrum.