Ce cours aborde la manière dont les nouveaux outils numériques (Internet, smartphones, impression 3D) révolutionnent le monde du marketing en modifiant les rôles et les habitudes des entreprises comme des clients. Avec plus de 500 000 étudiants, le cours « Le marketing dans un monde numérique » est l’un des plus populaires de Coursera, et Class Central le considère comme l’un des 50 meilleurs MOOC de tous les temps (https://www.class-central.com/report/top-moocs/).
Le marketing dans un monde numérique
Le marketing dans un monde numérique
Instructor: Aric Rindfleisch
2,073 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.6
(10 reviews)
Beginner level
No prior experience required
28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Details to know
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Assessments
21 assignments
Taught in French
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There are 4 modules in this course
Dans ce premier module, vous découvrirez le cours, votre instructeur, vos camarades et notre environnement d’apprentissage. Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans le développement et le partage de produits.
What's included
12 videos11 readings6 assignments2 peer reviews
Dans ce module, vous découvrirez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans les activités de promotion.
What's included
9 videos3 readings5 assignments2 peer reviews
Dans ce module, vous découvrirez comment les nouveaux outils numériques modifient la distribution des produits et révolutionnent le paysage du commerce de détail.
What's included
9 videos3 readings5 assignments2 peer reviews
Dans ce module, vous verrez comment les nouveaux outils numériques permettent aux clients de jouer un rôle plus actif dans la définition du prix qu’ils paient pour les produits qu’ils achètent.
What's included
10 videos6 readings5 assignments2 peer reviews
Instructor
Instructor ratings
4.7 (6 ratings)Offered by
Recommended if you're interested in Marketing
Pontificia Universidad Católica del Perú
Coursera Project Network
Universidade de São Paulo
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