Microsoft
Media Relations and Crisis Management

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Microsoft

Media Relations and Crisis Management

 Microsoft

Instructor: Microsoft

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

28 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • The core principles and strategies for effective crisis communication for different types of crises

  • How to initiate and maintain beneficial relationships with various media outlets and how to leverage those relationships in times of crisis

  • How to develop a crisis communication plan that integrates media relations and AI capabilities for both internal and external communication

Details to know

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Recently updated!

August 2024

Assessments

29 assignments

Taught in English

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This course is part of the Microsoft Public Relations and Communications Associate Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Microsoft
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There are 5 modules in this course

In this module, you explore effective crisis management's core principles and strategies. You will identify various crises and implement corresponding communication strategies, emphasizing internal communication to maintain employee safety and morale. You also examine developing a crisis communication plan, building crisis teams, and selecting spokespersons.

What's included

23 videos6 readings7 assignments

This module covers essential media engagement strategies for crisis communication, starting with the fundamentals of media relations and the media landscape. You focus on cultivating and maintaining relationships with journalists and explore how to align media messages with stakeholder needs.

What's included

28 videos6 readings9 assignments

This module focuses on building media relations for crisis management and exploring strategies to leverage media relationships effectively. You explore strategies for leveraging the media relationships you have build to manage a crisis effectively. You also learn to evaluate media coverage and public response to inform your crisis management strategy.

What's included

16 videos3 readings7 assignments

In this module, you explore how AI tools can augment your crisis communication processes. You learn about the role of AI in real-time monitoring, managing stakeholder communications, and social media engagement during crises. You also examine strategies for integrating GenAI tools into crisis management, evaluating their effectiveness, and overcoming implementation challenges.

What's included

20 videos5 readings6 assignments

In the final module, you apply the concepts, strategies, and skills you have learned by developing a crisis communication plan.

What's included

2 videos1 reading1 peer review

Instructor

 Microsoft
Microsoft
195 Courses1,043,191 learners

Offered by

Microsoft

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