¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio?
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
This course is part of Marketing con Redes Sociales Specialization
Instructors: José Antonio Cano Chambonnet
32,523 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.5
(523 reviews)
18 hours to complete
3 weeks at 6 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course
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Shareable certificate
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Assessments
17 assignments
Taught in Spanish
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This course is part of the Marketing con Redes Sociales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 5 modules in this course
En este módulo te damos la bienvenida al curso y te expondremos a grandes rasgo los temas a tratar y los objetivos a alcanzar.
What's included
2 videos3 readings
A través de este módulo podrás comprender el significado de social media marketing, los tipos de redes existentes y la importancia de enganchar con los clientes.
What's included
5 videos5 readings4 assignments
En este módulo podrás revisar cuáles son los primeros pasos del Modelo SOSTAC que ayudan a ir definiendo una estructura para el desarrollo de una estrategia con redes sociales.
What's included
9 videos8 readings4 assignments1 peer review
A través de este módulo, podrás conocer qué es una estrategia de Content Marketing y el por qué es importante en el desarrollo de una estrategia con redes sociales.
What's included
6 videos7 readings5 assignments
En este módulo podrás conocer el cómo crear una estrategia de comunicación, la integración de los equipos de mercadotecnia, la creación de contenido, así como su plan de acción.
What's included
10 videos9 readings4 assignments1 peer review
Instructors
Instructor ratings
4.6 (72 ratings)Offered by
Recommended if you're interested in Marketing
Tecnológico de Monterrey
Universidad Austral
Tecnológico de Monterrey
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Learner reviews
4.5
523 reviews
- 5 stars
67.49%
- 4 stars
24.47%
- 3 stars
5.16%
- 2 stars
1.14%
- 1 star
1.72%
Showing 3 of 523
LG
4
Reviewed on Jun 23, 2016
Mejoren la forma de evaluación, ya que muchos compañeros no se toman el tiempo de leer nuestras tareas. El curso es excelente.
IB
5
Reviewed on Jul 30, 2018
Me ha gustado mucho, tanto los contenidos como el instructor. Hay cosillas que se pueden actualizar, algunos materiales y artículos, pero por lo general me ha parecido muy completo
JB
4
Reviewed on Jul 23, 2019
Mucho mejor que el Curso 2 de esta especialización, información más actualizada y completa. Los artículos muy interesantes y los Peer Reviews me gustaron mucho.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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