GREAT COURSE

GREAT COURSE

Good Course.

good course

Insightful!

thank you

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.

Nice course

good course

It is good

I like it!

wonderful!

good one

Thanks!

great

good

Good

good

Gd

ok

no

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This course offers an overview of understanding business decision making in the traditional marketing world. This course barely touches digital marketing, and it's a pity, because everything tought here could be better examplified in the digital space. The materials shown here are great, but I had a hard time following the lecturer's explanations and teaching method. I did not care for the jokes, and thought some subjects could have been described better, and have a vast exercise handout. I will say that throughout the course, a lot of good questions are asked. The handouts were not too useful and there were not a lot of directions in regards to practicing.

This course is hands-on though, and assignments are required for its completion. I do feel a bit more confident in understanding how major retail companies get the bigger picture of their marketing efforts.

I did not like, nor saw the point in having us grade other people's work.

I took this course for the wrong reasons and stayed through the end, completing it with an overall grade of %89. I thought I will learn how to analyze and optimize marketing campaigns in a spreadsheet software like Excel.

If you are looking to expand your knowledge with Excel, optimizations, PPC, or digital platforms, this is not the right course. Though the fundamentals taught here correspond to CRO and improving ROI, this course is a lot more theoretical than practical for that matter.

If however, you are looking for the bigger marketing picture such as how to know if a campaign justifies itself, calculating CLV, getting a glimpse of the retail world, and interested in becoming a marketing manager, or a business owner this course is a good fit.

Though I did not like the teaching method and style, I did learn something.

Even though most times a calculator and a piece of paper were enough, I took initiative and used Excel to try and solve nearly every question asked in all quizzes and exams.

I do recommend this course to marketing managers in large companies, entrepreneurs, mathematicians and statisticians with business oriantated minds.

Goodluck!

Good examples for calculations are used. For the peer assignments, I try to adapt the questions to the industry that I'm working in to apply knowledge learnt to real work applications. Some parts may need to be clearer, for example, even if you are not going to go through the formula of R-squared, it will be good to inform the learners how the number originated.However, there is much disappointment in the experience I have gone through when it comes to the peer assignment as I observed many submissions to be copied from the sample report given by the course and the candidates only went about changing brand names and city name to submit their work. The copying was so bad to the extent that some of the candidates did not bother to even make changes to other variables (such as summer and winter season) stated in the sample copy when the cities they have named do not even have 4 seasons. We will really need to look into the effectiveness of peer review as it affects not only on the work put out by such candidates, but also how effective are these candidates in reviewing true good work when they are unsure of the content itself -- which possibly signifies why they had to copy. This is eventually reflected in the scores they give others and also their remarks, which was mandatory during the peer review. True meaning of education is acquiring knowledge, not just getting a certificate. Hope the rest of the candidates on this platform understands. They will affect the value of the certificates of such meaningful courses to drop in credibility and value in the hiring and educational field.